Fang Rong Rice Mill Introduction
Wumile promotes the emotional connection with rice cultivation and the delightful Q texture of quality rice, emphasizing sincerity and simplicity as the main characters of its brand story. The Wumile community is the birthplace of handmade rush grass woven bags from the Japanese colonial period and has been an important source of livelihood for traditional rural women. Through the retro grass-woven packaging of Wumile, the rice gains added value, merging industry with culture, boosting community tourism, and enhancing economic benefits, revitalizing the lives of local farmers.
