Heisong Beverage Museum Introduction
When I was a child, the highlight of attending wedding banquets with my parents was the sweet and sour Oasis fruit juice paired with delicious dishes, a combination that left a lasting impression! Heysong Sarsaparilla with salt—a remedy for colds found in every household, with a prickly sensation that uplifts your mood even before you fully recover. What's your "Heysong memory"? Take a journey through the Heysong Beverage Museum's time corridor and reminisce about those years when we shared a drink. In front of the museum, a wall of illuminated bottles showcases the limited edition commemorative version from the Changhua Flower Expo in 2004. Walking into the museum, the exhibition on both sides of the corridor displays the evolution of Heysong from the era of "Hsin-Hsin Commercial Association" in 1925 to becoming a large beverage manufacturer. A long history that has grown alongside Taiwanese society; the first bottle of marbles soda in Taiwan and the glass bottle Heysong soda served at banquet tables are shared memories for many who grew up in the 50s and 60s. In the 1950s, as Taiwan's economy began to take off, a trend for drinking soda and sarsaparilla emerged. The museum exhibits a wide range of historical advertisements, signs, and trademarks that were not just iron plates hanging outside grocery stores, but also rare electric clocks gifted by Heysong to distributors and retailers, vintage hand-painted posters, and even packaging methods, all displayed with detailed explanations to recreate the glory of Taiwan at that time. In 1995, coinciding with Heysong's 70th anniversary, a "Seeking People, Items, and Works" event was held to collect a wealth of surrounding artifacts, including childhood soda bottle keychains, prizes for collecting bottle caps, and the earliest cooling boxes, which led to the establishment of the Heysong Museum (the predecessor of the Heysong Beverage Museum) in 1996. Visitors are invited to trace the footprints of Heysong over the years, immersing themselves in a unique aesthetic of the era. In addition to static exhibitions, there are also videos introducing Heysong's journey, classic advertisement retrospectives, and presentations of the latest production equipment. At the end of the tour, visitors will be gifted a beverage, allowing them to experience the nostalgic joy of drinking soda.
