Heysong Beverage Museum Introduction
When I was a child, going to weddings with my parents, what I looked forward to the most was the sweet and sour Oasis fruit juice paired with delicious dishes, a combination of flavors that is unforgettable! Adding salt to Heysong Sarsaparilla – a home remedy for a cold, its tingling sensation, and once you take a sip, your cold may not be cured, but your mood surely improves. What is your "Heysong memory"? Take a trip down the time corridor of the Heysong Beverage Museum and reminisce about the years we shared Heysong together. In front of the museum, there's a wall of illuminated signs featuring Sarsaparilla and soda bottles, a commemorative edition exclusive to the 2004 Changhua Flower Expo. Entering the museum, the sides of the hallway exhibit the evolution of Heysong from the era of "Jin Xin Commercial Association" in 1925 to a major beverage manufacturer. This long history has grown alongside Taiwanese society; the first bottle of marble soda in Taiwan, black glass bottles of Heysong soda on banquet tables, are shared memories of many people born in the 1950s and 1960s. During the 1950s, when Taiwan's economy was just taking off, a trend of drinking soda and sarsaparilla emerged. The museum showcases years of flat advertisements, signs, and trademarks, not only the iron plates hanging outside convenience stores, but also the discontinued electric clocks gifted to distributors and retailers by Heysong, retro hand-painted posters, and even packaging methods, all detailedly exhibited and explained, recreating the prosperous scene of Taiwan at that time. In 1995, coinciding with Heysong's 70th anniversary, a "Call for People, Items, and Works" event was held, collecting a wealth of surrounding artifacts from various places, such as childhood soda bottle keychains, prizes for collecting bottle caps, and the earliest ice chests. The Heysong Museum (the predecessor of the Heysong Beverage Museum) was established in 1996, inviting visitors to follow Heysong through the traces of time and immerse themselves in the unique aesthetics of the era. Besides static exhibitions, there are also videos introducing Heysong's history, classic advertisement retrospectives, and presentations of the latest production equipment. At the end of the tour, visitors will be offered beverages to experience the nostalgic joy of drinking soda.
