Heichang Beverage Museum

Taoyuan Foods

Heichang Beverage Museum Introduction

■Due to recent maintenance and renovations, reservations for visits are currently not available>>For details, please see the link. When I was a child, going to weddings with my parents, what I looked forward to the most was the sweet and sour Oasis juice paired with delicious dishes, an unforgettable combination! Heysong Sarsaparilla with salt - a home remedy for colds, the prickly texture lifts my spirits even if the cold hasn’t fully recovered. What’s your “Heysong memory”? Take a trip through the Heysong Beverage Museum’s time corridor and recall those years we drank Heysong together. In front of the museum, there’s a wall of light boxes showcasing Sarsaparilla and soft drink bottles, a hot-selling limited edition from the Changhua Flower Expo in 2004. Entering the museum, the walls display the evolution of Heysong from its founding in 1925 with the "Chinxin Commercial Association" to becoming a major beverage manufacturer. A rich history that grew alongside Taiwanese society; the first bottle of carbonated soft drink in Taiwan, the glass bottle of Heysong served at banquets, are shared memories of many people from the 1950s and 60s. In the rising economic era of 50s Taiwan, there was a surge in the trend of drinking soft drinks and sarsaparilla. The museum showcases historical print advertisements, signs, and trademarks, not only the iron plates hung outside grocery stores but also the limited editions gifted by Heysong to distributors and retailers...

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