Liberty Times Color Pencil Cultural and Creative Museum Introduction
Libearty was founded in 1948, starting with steel plate wax paper (oil printing). As times changed, the founder, Mr. Wang Songzhen, seized the opportunity and later introduced pencil manufacturing technology from Japan, creating Taiwan's first "88 Pencil," which quickly became a classic and enduring legend in the stationery industry. To meet the demands of the stationery market, the company introduced Japanese and Korean brands for sale in Taiwan, gradually transforming to adapt to the new era and leading another peak in the stationery industry. Libearty's long-term dedication is well recognized, making it a household name and a perennial enterprise. Since 1966, when founder Mr. Wang Songzhen was selected as an honorary manager and received an audience with Vice President Chen Cheng, both Mr. Wang and the company have continuously received recognition and various awards from different sectors, such as the Gold Trademark Gold Medal Award, the Outstanding Product First Brand Award, the Outstanding Brand Management Entrepreneur, the Rising Star Enterprise, the Rising Star Stationery, and the China Golden Brand Manufacturer Award. In 2006, it was also awarded the title of Superbrand by the UK Superbrands organization, among many others, making it a prominent figure in Taiwan's economic miracle. Upholding the corporate philosophy of "Integrity and Responsibility, Respect and Prosperity, Joyful Innovation, and Challenging Excellence," Libearty insists on delivering high-quality products made by enterprises and provides a diverse range of choices and customized services that have gained the favor of consumers, continuously contributing to Taiwan's stationery market. The veteran Libearty Taoyuan factory transformed in 2019 into the "Libearty Color Pen Creative Museum," a pioneering example of rebuilding operations at the original site of the Guishan Industrial Park. You are welcome to step into this last remaining pencil manufacturing factory in Taiwan, experience the cultural creativity of color pen stationery, and enjoy a wonderful experience of dining, shopping, and leisurely living! (Source: Ministry of Economic Affairs - Tourism Factory Official Website)
