Cha Yi: JORDANESSE Tourism Factory Introduction
【Evaluation Validity Period: 2025/08/07~2028/08/06】 【Excellence Validity Period: 2025/08/07~2028/08/06】 "JOURDENESS" was established in 1989 and has been dedicated to making women more beautiful. Behind this pursuit of beauty is a story of "rebirth." Starting from "0," founder Chen Zhengxiong entered the skincare industry by chance and discovered that "the desire to be beautiful is a woman's nature." In order to find shortcuts to beauty for women, he conceived the prototype of the "JOURDENESS" beauty business in his mind. The name "JOURDENESS" is meant to provide all women with a brand that matches the quality and style of European and American skincare products. The suffix "SS" evokes the beauty of Taiwanese women like a "SuperStar." The French meanings of "JOUR" - "life and brightness" and "NESS" - "birth," deeply imply his life's journey and career, transforming like a butterfly from a cocoon and seizing the opportunity for "rebirth." Therefore, the JOURDENESS logo features the image of a butterfly spreading its wings, paired with a sunny orange color, aiming to convey a friendly, candid, cheerful, and healthy feeling to the public. Since its establishment, JOURDENESS has pushed its limits and adhered to the philosophy of "honesty, trust, and sustainable management," striving to create a new business landscape and advancing internationally, with footprints across the United States, Canada, Malaysia, Japan, and mainland China. It has also allied with the Italian premium skincare brand REVIVRE, actively establishing a brand that consumers can trust and feel safe with. "A dream, a castle, a wish, a hundred years of legacy" is the original intention of the founder in building this castle, to embody corporate values in the brand image and provide a sustainable future. The JOURDENESS castle is located in the Dapu Meiyuan District of Chiayi, where, within a European-style castle, it offers travelers a sensory feast of "discovering beauty, experiencing beauty, and enjoying beauty," creating a comprehensive experience journey. Visitors can understand the production process of skincare products through the LEED-certified green building, TAF certified laboratory, and smart factory, blending education with entertainment.
Founder Chen Zhengxiong
Process_Robot Arm Filling
