Fengjia Night Market_Fengjia Business District Introduction
With the moon hanging high in the sky, the streets remain lively. Feng Chia Night Market is located near Feng Chia University and Qiaoguang University of Science and Technology, with the night market situated by the side gate of Feng Chia University, extending from Wenhua Road to Fuxing Road. The consumer demographic primarily consists of young people in their twenties and thirties. Due to its geographical location within a school zone and proximity to the city center, it has gradually become the leading night market in Taichung City. The most significant difference between Feng Chia Wenhua Night Market and other night markets in Taichung City is that it is renowned not only for food but also for a variety of shops, with longer operating hours. In recent years, the city government has actively planned the commercial area, completing road repairs, street landscaping, and increasing parking spaces, effectively enhancing parking convenience. Today, the new look of Feng Chia Wenhua Night Market has attracted numerous consumer groups, and the commercial area shows signs of gradual expansion, becoming one of the top ten tourist attractions in Taichung City as voted by the public. A wide variety of products are sold, with unique themed stores lining the streets, offering low-priced items and the trendiest popular goods, allowing visitors to effortlessly grasp the latest trends in Korean and Japanese styles and experience the thrill of youth. According to market research, Feng Chia and Yichung Street are the two shopping areas favored and frequently visited by youths and teenagers, featuring a diverse range of products such as fashionable clothing and accessories, music stores, eyewear shops, mobile phone and accessory retailers, books and stationery, and printing services, combining boutique shops with night market stalls, suitable for mass consumption.
