Jingming First Street

Taichung Attractions

精明一街
精明一街

Jingming One Street is the origin of the European-style shopping street in Taichung and serves as a successful example of shopping street management in the country. It features two uniquely designed buildings that create a distinctive atmospheric street, which has become a pedestrian zone with European-style outdoor cafes. Alongside, there are a variety of boutiques, clothing stores, shoe shops, jewelry stores, and art galleries, enhancing the diverse charm and rich consumer culture of Jingming, making visitors feel as comfortable and leisurely as if they were on the Champs-Élysées. Additionally, various street events are often held during holidays or significant festivals, and it was the first shopping street selected as a model by the Ministry of Economic Affairs' Department of Commerce in Taichung City. The Jingming One Street shopping area has expanded to the nearby Dalong Road, further increasing the scale of the business circle.

Address:Jingming 1st Street, West District, Taichung City 403

Jingming First Street Introduction

Jingming 1st Street is located between Dadu 19th Street and Dalong Road. The entire street is approximately 100 meters long, featuring beautiful walkways, elegant signage, and bright display windows. On either side of the pedestrian zone, there are boutique clothing stores, tea and coffee shops, international restaurants, and galleries. The sidewalks are equipped with outdoor seating, and community activities such as outdoor concerts and art exhibitions are frequently held on holidays, making it a microcosm of the Champs-Élysées in France, a street that combines shopping, leisure, and art. Initially, a dozen shops that opened early recognized the excellent scenic conditions of this street and hoped to create a cultural street that is pedestrian-friendly, similar to those commonly found in Europe. After several agreements, and with the consent of all shops, they began to prohibit motorcycles from entering the street through a resident covenant. Many outdoor cafés and benches for pedestrians to rest were established by the shop owners; there were also designated individuals to manage mobile vendors and plan activities and landscape designs. Thanks to the collective efforts of all the shop owners, it was selected as the Demonstration Shopping Street of Taiwan in 1995, gaining popularity and becoming a famous attraction in Taichung. In 2023, Jingming 1st Street was featured in the action film "Zhou Chu Eliminates Three Harmful Creatures," which won the "Best Action Design" at the 60th Golden Horse Awards, further establishing it as a leisure destination for film fans. In the hustle and bustle of urban life, everyone longs for a place to take a break, and Jingming 1st Street is an artistic street nestled within the urban jungle. Here, one can enjoy a rich cup of coffee while seated in an outdoor café, watching the flow of crowds, creating a unique lifestyle charm. Colorful umbrellas and various tables evoke a feeling reminiscent of the Champs-Élysées in Paris. Cultural activities in this area are vibrant, with frequent poetry exhibitions, installation art displays, concerts, and parades, along with spontaneous performances by street artists adding to the vitality of Jingming 1st Street, providing an emotional space beyond consumer culture. (Some information in this article is sourced from the Taiwan Tourism Bureau's introduction to tourist attractions.)

Jingming First Street Travel Information

Address:Jingming 1st Street, West District, Taichung City 403


Transportation Methods:Taichung Bus 27, 72, 107 (Get off at the intersection of Gongyi Road and Jingcheng Road, walk about 10 minutes) Ubus 23, 77, 79, 81, 86 (Get off at Wenxin Changping Station)


Other Nearby Attractions: Museum of IllusionsGuangsan SOGO Department StoreChateau De Chine Green Park LaneGongyi Road Business DistrictQinmei Eslite Green ParkwayNational Museum of Natural ScienceTaichung City Government - New City HallPARK2 Creative ParkGreen Light ProjectCaowu Road


Nearby Cuisine: Chun Shui Tang - Dadu BranchSen-HuoR-Star CoffeePassenger on-the-go. TravelerDuan Chun-Chen - Guang San SogoShu Tai Lao Japanese Set Meal - Dacun 19 StoreTaichung Mirage HotelSpring Vegetarian RestaurantBeizawa Sukiyaki - Gongyi BranchShu Tai Lao Japanese Set Meal - Public Welfare Founding Store


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