Jingming First Street

Taichung Attractions

精明一街
精明一街

Jingming First Street is the origin of the European-style shopping district in Taichung and serves as a successful example of shopping street management in the country. It consists of two uniquely designed buildings that create a distinctive street with a pedestrian zone and European-style outdoor cafes. Along the street, there are various boutiques, clothing stores, shoe shops, jewelry stores, and galleries, adding to the diverse charm and rich consumer culture of Jingming, making visitors feel as comfortable and leisurely as being on the Champs-Élysées. Additionally, various street activities are often held during holidays or major festivals, making it the first demonstration shopping street selected by the Bureau of Commerce of the Ministry of Economic Affairs in Taichung City. The Jingming First Street shopping area has expanded to the nearby Dalong Road, further enhancing the scale of the shopping district.

Address:Jingming 1st Street, West District, Taichung City 403

Jingming First Street Introduction

Jingming First Street is located between Dadu 19th Street and Dalong Road, spanning approximately a hundred meters. The street features beautiful walkways, elegant signage, and bright display windows. Along the pedestrian area are boutique clothing stores, tea houses, cafes, international restaurants, and galleries. Outdoor seating is provided on the sidewalks, and during holidays, open-air concerts and art exhibitions are often held, resembling a miniature version of the Champs-Élysées in France. It is a street that combines shopping, leisure, and art. The early-entering shops, realizing the excellent landscape conditions of this street, aimed to create a cultural street common in Europe that is pedestrian-friendly. After numerous negotiations, with all shops agreeing, a resident agreement was established to prohibit motorcycles from entering the street. The shopkeepers set up many outdoor cafes and resting benches for pedestrians. Furthermore, designated personnel managed street vendors and planned activities and landscape designs. Through the collective effort of the owners along the shopping street, it was selected in 1995 as a demonstration shopping street in Taiwan, gaining fame and becoming a well-known attraction in Taichung. In 2023, Jingming First Street was also featured in the film "The Silent Sea," which won the Best Action Design at the 60th Golden Horse Awards, making it a pilgrimage site for film fans. In the busy urban life, everyone aspires to have a place to unwind, and Jingming First Street provides an artistic street amidst the urban jungle. One can enjoy sitting in an outdoor cafe, sipping a rich cup of coffee while watching the bustling crowd, creating a unique charm of life. The various colored parasols complement different tables, giving a feel reminiscent of Paris's Champs-Élysées. The cultural activities here are vibrant, frequently hosting poetry exhibitions, installation art displays, concerts, and parades, plus unanticipated performances by street artists that add vitality to Jingming First Street, offering another kind of emotional space beyond consumer culture. (Part of this information is selected from the Tourism Bureau of the Ministry of Transportation and Communications)

Jingming First Street Travel Information

Address:Jingming 1st Street, West District, Taichung City 403


Transportation Methods:Taichung Bus 27, 72, 107 (Get off at the intersection of Gongyi Road and Jingcheng Road, and walk about 10 minutes) Uni Air Bus 23, 77, 79, 81, 86 (Get off at Wenxin Changping Station)


Other Nearby Attractions: Museum of IllusionsGuangsan SOGO Department StoreChateau de Chine GreenwayGongyi Road Shopping DistrictNational Museum of Natural ScienceTaichung City Government New City HallPARK2 Caowu SquareGreen Light ProjectCaisuo WalkwayAsas Statue


Nearby Cuisine: Chun Shui Tang - Dadu BranchSen HuoR-Star CoffeePassenger Food & TravelDuan Chunzhen - Guang San SogoTree Wai Old Japanese Set Meal - Dadu 19 StoreSpring Vegetarian RestaurantBeizawa Sukiyaki - Gongyi BranchShu Tai Lao Japanese Set Meal - Public Welfare Founder StoreWild Vegetable Union


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