Archer Introduction
Moving to an old house next to Chongwen Park was intended to further localize the archery business's initial introduction: providing serious cuisine and desserts, along with an air of unwillingness to compromise with the mundane... Nowadays, the message has become straightforward yet imaginative: desserts, coffee, sandwiches. Observing the archer's daily posts reveals that, in addition to offering food and drinks, they regularly showcase vintage collectibles in-store and occasionally transform into a platform for artistic performances, hosting indie band shows, market events, and even in-store tattoo sessions. The founders, He-Rong and Qi-Xun, initially built their brand recognition online with handcrafted desserts before renting an old apartment on Bei-Rong Street with friends who run a selection shop, managing a mixed-use space across two floors. After facing space constraints, they moved to an old courtyard house surrounded by red brick walls next to Chongwen Park, which boasts a beautiful and relaxed environment. He-Rong mentioned that the move was aimed at achieving further localization. The interior of Archer 2.0 features warm green tones, with antique furniture and decorations complemented by green plants, adorned with feathers and classic art lights, creating a modern vintage atmosphere. Image source: Chiayi City Government Tourism Department | Photographer: Maggie
