Archer Introduction
Moving to an old house next to Chongwen Park was aimed at further localizing the introduction of Archer's entrepreneurial journey: offering earnest dishes and desserts, with an atmosphere that refuses to compromise with the mundane... Now it simply and powerfully states: desserts, coffee, sandwiches—direct yet full of imaginative space. Observing Archer's daily posts, it's discovered that in addition to providing food and drink, they regularly showcase vintage collections in the store, and occasionally transform into a cultural performance platform, hosting independent band performances, markets, and even tattoo events. The founders, He-Rong and Qi-Xun, initially established their brand's reputation online with handmade desserts, later renting an old apartment on Beirong Street together with friends from a selection store, managing it in a mixed-use format across two floors. Due to the insufficiency of the space, they moved next to Chongwen Park, to an old courtyard house surrounded by red brick walls, in a beautifully tranquil environment. He-Rong mentioned that moving here was to further localize their presence. The indoor color scheme of Archer 2.0 primarily features a warm green, complemented by vintage furniture and decor along with greenery, adorned with feathers and classical art lamps, creating a modern yet retro space. Image Source: Chiayi City Government Tourism News Department | Photography: Margot
