Zhen Zhuang Yuan Bakery Introduction
Under the transformation of times and customer demands, through new brands and new energy, we connect the old and new generations, inheriting the Han pastry culture and promoting Beigang culture. Recently, in addition to developing the “Shang Jin Wan Liang” pastry box filled with gold ingots and gold bars for seeking wealth and worshiping the Wealth God and the Earth God, we have also collaborated with a youth team to create the "Ben Gang Ya Qi Lai" series of events. These activities combine modern design to launch unique souvenirs that incorporate Beigang culture. The gift boxes will include local cards featuring Beigang elements, introducing distinctive cultures, attractions, and businesses. Through social media marketing, we aim to enhance our reach, hoping to create a Call to Action marketing model that allows more people to learn about Beigang and visit for tourism.
