CAFE!N x DICKIES Collaborated Coffee Tourism Factory (Yuan You Coffee Cultural Park) Introduction
CAFE!N's multi-universe is expanding, collaborating with DICKIES, a century-old workwear brand, to create the world's first co-branded coffee tourist factory! Making a good cup of coffee is like a high-quality relay race, necessitating teamwork and professional judgment from agricultural techniques at the source, meticulous bean roasting, to flavor mastery during brewing. Similarly, crafting a durable piece of clothing requires a perfect combination of design and craftsmanship, with a strong artisan spirit being an essential foundation. CAFE!N’s collaboration with DICKIES to create this co-branded tourist factory aims to provide frontline coffee professionals with durable classic workwear while showcasing the professional coffee-making process under the theme "Artisan Spirit MADE!N DICKIES", allowing visitors to experience both brands' dedication and focus on product details. The tourist factory is located at CAFE!N's Taoyuan main store, which is also the headquarters of CAFE!N's parent company, Yuan You Enterprises. It has accumulated over 30 years of coffee expertise and is the largest coffee roasting factory in Taiwan. The facility will feature five major coffee work exhibition areas, covering the entire coffee production process from sourcing, roasting lines, cupping, brewing to storage and maintenance, progressively displaying each stage of coffee making, complemented by DICKIES' sharp work clothing, allowing observers to witness the charm of professionals at work. Additionally, a special model of CAFE!N's storefront will be displayed in the storage area, aiming to create a miniature version of CAFE!N. The tourist factory will open for reservations on Tuesday, Thursday, and Saturday afternoons, with each session including professional guided tours, providing visitors an easy entry into the world of coffee and an exploration of the most extensive coffee roasting factory in Taiwan. The CAFE!N x DICKIES co-branded tourist factory will officially open on March 22, WED.! ■ Online reservation for guided tour tickets >> See link (Image and text source: CAFE!N)
