CAFE!N x DICKIES Collaborative Coffee Tourism Factory (Yuan You Coffee Cultural Park) Introduction
CAFE!N is expanding its multiverse by partnering with the century-old workwear brand DICKIES to create the world's first collaborative coffee tourism factory! Making a good cup of coffee is like a high-quality relay race, requiring precise agricultural techniques from the origin, meticulous processing of the roasted beans, and mastery of brewing flavors. Each participant must perform their tasks and demonstrate professional judgment; likewise, creating a durable piece of clothing requires a perfect display of design and craftsmanship, with a spirit of dedication being an essential foundation. This collaboration between CAFE!N and DICKIES aims to provide frontline coffee professionals with durable and classic workwear while hoping to present the professional coffee-making process through the theme of "Craftsmanship MADE !N DICKIES," allowing viewers to feel the commitment and focus both brands have for product details. The tourism factory is located at CAFE!N's Taoyuan headquarters, which is also the home of CAFE!N’s parent company, Yuan You Enterprises. With over 30 years of coffee expertise, it is also the largest coffee roasting factory in Taiwan. The factory will feature five major coffee work exhibition areas, showcasing various stages of coffee production from sourcing and roasting lines to tasting and brewing, gradually introducing visitors to the coffee-making process, complemented by DICKIES' stylish workwear, allowing a glimpse into the charm of professionals at work. A special CAFE!N model display will also be set up in the storage area, aiming to create a miniature kingdom version of CAFE!N. The tourism factory will be open for reservation ticket purchases every Tuesday, Thursday, and Saturday for morning and afternoon sessions, with professional guided tours in every session allowing visitors to easily enter the world of coffee and explore the mysterious aspects of Taiwan's largest coffee roasting factory. The CAFE!N x DICKIES collaborative tourism factory will officially open on March 22, Wednesday! ■ Online reservation for guided tour tickets >> See link (Image source: CAFE!N)