Nantou: Cotton Picking Cultural and Decorative Quilt Museum Introduction
The evaluation validity period is from 2025/08/07 to 2028/08/06. The excellent validity period is from 2010/11/17 to 2013/11/16, and also from 2025/08/07 to 2028/08/06. Taiwan Chiao Wei Enterprise Co., Ltd. was founded in 1989. After experiencing typhoons, the 921 earthquake, and fires, 20 years of hard work was destroyed overnight. However, all colleagues joined forces and worked tirelessly, which became a significant opportunity for the rebirth of Taiwan Chiao Wei. In 2010, under the guidance of industry, government, and academia, the first theme store in Taiwan focused on creating a happy sleeping environment—Cai Mian Ju Bedding Culture Museum—was established. The purpose of Cai Mian Ju, aside from its professional manufacturing base in the existing bedding industry, is to showcase innovative plans for overall redevelopment, combining manufacturing, tourism, and leisure. The Cai Mian Ju Bedding Culture Museum contains corporate culture, industry knowledge, and deep sensory aesthetic experiences. The museum includes historical stories and origins of pillows from ancient times to the present, allowing visitors to immerse themselves in knowledge-based emotional storytelling, adding cultural depth to the internal values of the company through touching narratives. With items like Grandma's red sleeping bed and ancient pillow artifacts, nostalgic emotions and stories are transformed into dramatic scenes and visual imagery. Visitors can gain what they need from their experiential journey, seeking memories, experiences, storytelling, or revisiting life’s encounters. Alternatively, with a sense of curiosity, they can feel a delightful process. The experience design of Cai Mian Ju encourages appreciation and reflection on beautiful things or environments, leaving a lingering presence in people's hearts after departure. The cultural connotation embedded in products and services becomes the core value goal of Cai Mian Ju's brand image. By utilizing the production line as a visual display area, Cai Mian Ju significantly differs from typical tourist attractions due to its rich manufacturing experience, profound corporate development history, and provides visitors with an on-site initial experience. From introducing cotton materials to understanding various bedding properties, guests can score themselves and select a quilt suitable for their family. The transformed production space resembles a "living factory" like a stage that fills visitors with imagination and wonder, creating “the happiness of a quilt.”
Centennial Red-Bed Mattress
Guided tour explanation
