Taoyuan: Ama Brand Cast Iron Pot Happiness Flagship Store Introduction
【Evaluation Validity Period: 2025/12/08~2028/12/07】 Brand Origin and Core Values A-Ma Brand Cast Iron Pot was founded in 1995, starting from a small stall in a traditional market. The founders promoted the concept of “coating-free, healthy, and non-toxic” cast iron pots in a way that is closest to daily family life. The brand firmly believes that a good pot is not just a cooking tool, but a key role in safeguarding the dietary safety and quality of life for families. Over the past thirty years, A-Ma Brand has insisted on using top-grade steel from Chung Hung Steel Corporation (JIS grade 1) and continuously optimized the production process, accompanying countless families in rediscovering the value of cast iron pots, thus gradually establishing deep market trust. Transitioning from product to education As the brand grew, A-Ma Brand began to focus not only on sales but realized that “correct understanding and safe usage” are the keys for the longevity of cast iron pots. In response to consumers' ambivalence towards cast iron pots, both longing for and unfamiliar with them, the brand invested in planning a flagship store in 2018 that combines process demonstrations, hands-on teaching, and life experiences, which was officially completed in 2020. This has gradually accumulated guiding and experiential energy, ensuring that knowledge does not just stay in manuals but returns to the living scene. The Birth of the Tourism Factory and Experience Highlights In 2025, A-Ma Brand achieved an important milestone by officially becoming the first tourism factory in Taiwan themed around cast iron pots. Through open production spaces, interactive exhibits, and practical demonstrations, visitors are guided to understand how low-oil and less smoke cooking methods can reduce the long-term burden on the body, making health no longer an abstract concept, but a visible, operable, and everyday choice to take home. A space about “coming home to eat” The A-Ma Brand Cast Iron Pot Happiness Flagship Store centers around the spirit of “coming home to eat,” integrating coating-free cast iron pot craftsmanship, healthy cooking concepts, and DIY experiences, creating a space where companionship and warmth of life are experienced. Here, the pursuit is not for a fancy dining table, but an invitation for everyone to slow down, sit back at the dining table, and feel the emotions and time contained in a meal. A-Ma Brand hopes that through this tourism factory, cast iron pots will become a long-lasting partner connecting family relationships and healthy living.
Sight of the tourist factory
Product Exhibition Area
