King Car Cafe Cultural Center Introduction
The well-known local beverage brand "Kinsai Drinks" has opened for visits in Zhongli! Whenever the catchy jingle of "Mr. Brown Coffee" plays in our ears, many of us might visualize a man in a white suit with a thick mustache, holding coffee in one hand and giving a thumbs-up with the other. He is the emblematic figure of Mr. Brown Coffee, a trademark under Kinsai Company and one of Taiwan's representative brands of canned coffee. Kinsai Company established its factory in Zhongli District, Taoyuan City, in 1979 and drew consumers' attention with the launch of "Kinsai Malt Root Beer". Later, they set up a coffee production line in the factory and began producing canned coffee, which is now known as Mr. Brown Coffee, with Mr. Brown as the enduring trademark image. His Westernized appearance symbolizes the coffee's origins from Central and South America, perfectly aligning with the primary coffee-producing regions, which is the concept behind Kinsai's original logo design. In May 1982, the first batch of Mr. Brown Coffee was launched, achieving a remarkably high market share and continuing to develop and introduce various coffee flavors, providing consumers with a wider array of choices. The greenery planning within the Zhongli factory area is quite comprehensive, resembling a large park, which distinguishes it from the stereotypical image of factories and even attracts newlyweds to take wedding photos here.
