Kinsale Coffee Cultural Center Introduction
Taiwan's long-established beverage brand "King Car Beverage" is now open for tours in Zhongli! Every time the familiar jingle of "Mr. Brown Coffee" plays, many people visualize a man in a white suit, with a thick mustache, holding a coffee cup in one hand and giving a thumbs-up with the other—this is Mr. Brown, the trademark of King Car's Brown Coffee, and one of the representative brands of canned coffee in Taiwan. King Car was established in 1979 with a factory in Zhongli District, Taoyuan City, and it garnered consumer attention with the launch of "King Car Root Beer." Subsequently, a coffee production line was set up in the factory, starting the production of canned coffee, known today as Mr. Brown Coffee, with Mr. Brown as its unchanged trademark image. His Westernized appearance symbolizes his origin from Central and South America, which aligns with the main coffee-producing areas—this was the concept behind King Car's original logo design. In May 1982, the first batch of Mr. Brown Coffee launched with an exceptionally high market share and continued to develop various flavors of coffee, providing consumers with more diverse options. The factory area in Zhongli features well-planned greenery, resembling a large park, which deviates from the stereotypical image of a typical factory, even attracting newlyweds to take wedding photos here. To promote a trustworthy beverage brand, the factory is now open for school group visits. Visitors can tour the coffee production line inside the factory, learning how the famous Mr. Brown Coffee is made, where the coffee beans are imported from, and how the coffee is packaged, among other insights. Tours are available by appointment with free guided introductions, making it an educational outdoor teaching venue. Want to take a picture with the enthusiastic Mr. Brown? Curious about the production process of Mr. Brown Coffee, O'right Tea, Milk Star, and Pocari Sweat? Feel free to call to make an appointment for a visit!
