King Car Coffee Museum Introduction
The well-known local beverage brand "King Car Beverage" has opened to visits in Zhongli! The jingle of "Mr. Brown Coffee" certainly brings to mind the image of Mr. Brown, who is dressed in a white suit, sports a thick mustache, holds a cup of coffee in one hand, and gives a thumbs-up with the other. He is the mascot of King Car's Mr. Brown Coffee and one of the representative brands of canned coffee in Taiwan. Established in 1979 in Zhongli District, Taoyuan City, King Car built a factory and launched "King Car Malt Root Beer," which caught consumers' attention. Later, a coffee production line was set up within the factory to begin producing canned coffee, now known as Mr. Brown Coffee, using Mr. Brown as their timeless trademark image. His Western appearance symbolizes its origins from Central and South America, aligning perfectly with coffee's major production areas, which was the concept behind King Car's initial logo design. In May 1982, the first batch of Mr. Brown Coffee was released, achieving a high market share, and continued to develop and introduce diverse coffee flavors to provide consumers with more options. The green space within the Zhongli factory area is well planned, resembling a large park, which is quite different from the typical image of factories, even attracting couples to take wedding photos there. To promote a trustworthy beverage brand, the factory currently opens for visits by school groups, where visitors can walk through the corridor of the coffee production line to learn how the famous Mr. Brown Coffee is made, where the coffee beans are imported from, how the coffee is filled, etc. The visits are by appointment with free guided tours, making it an educational outdoor learning venue. Want to take a photo with the passionate Mr. Brown? Interested in knowing the production processes of Mr. Brown Coffee, Golden Oily Water, Healthy Yogurt, and Pocari Sweat? Feel free to call and make an appointment for a visit!
