Golden Coffee Cultural and Educational Museum Introduction
The well-known local beverage brand "King Car Beverage" has opened its doors for visits in Zhongli! Whenever the catchy advertisement jingle "Mr. Brown - Coffee" plays in our ears, the image of Uncle Brown pops into our minds, dressed in a white suit, sporting a thick mustache, holding a cup of coffee in one hand and giving a thumbs up with the other. He is the trademark of Brown Coffee, a subsidiary of King Car Company, and one of the representative brands of canned coffee in Taiwan. King Car Company established a factory in Zhongli District, Taoyuan City in 1979 and launched "King Car Barley Root Sassafras," catching consumer attention. Later, a coffee production line was set up in the factory, starting the production of canned coffee, which is now known as Brown Coffee, and Uncle Brown has remained the unchanged trademark image. Uncle Brown's Westernized appearance symbolizes its origin from Central and South America, which coincides with the coffee's main production areas, a concept initially intended for the logo's design. In May 1982, the first batch of Brown Coffee hit the market, achieving a high market share, and continuous development led to the launch of various flavors of coffee, providing consumers with more choices. The greening plan of the Zhongli factory area is well-developed, resembling a large park, contrasting the typical impression of factories, even attracting newlyweds to take wedding photos here. In order to promote a reliable beverage brand, the factory is currently open for school groups to visit. Visitors can walk through the coffee production line corridor in the factory to learn how the famous Brown Coffee is made, which countries the coffee beans are imported from, how coffee is filled, and more. The visit requires reservation and offers free guided tours, making it an educational outdoor teaching location. Want to take a photo with the enthusiastic Uncle Brown? Curious about the production process of Brown Coffee, O'Water, Aroy-D, and Pokka Water? Feel free to call and make a reservation for a visit!
