King Car Cultural and Creative Park Introduction
Taiwan's local beverage brand "King Car Beverages" is now open for visits in Zhongli! Every time the familiar jingle of "Mr. Brown Coffee" plays, it surely brings to mind an image of the iconic Mr. Brown, dressed in a white suit with a thick mustache, holding a cup of coffee in one hand and giving a thumbs up with the other. He is the trademark of King Car's Mr. Brown Coffee and is one of the representative brands of canned coffee in Taiwan. King Car established its factory in Zhongli District, Taoyuan City, in 1979 and launched "King Car Malt Root Beer," attracting consumer attention. Later, the company set up a coffee production line within the factory to start producing canned coffee, which is now known as Mr. Brown Coffee, maintaining Mr. Brown as the enduring brand image. His Westernized appearance symbolizes its origins from Central and South America, aligning perfectly with the major coffee-producing regions, which was the original concept behind the logo design. In May 1982, the first batch of Mr. Brown Coffee achieved a high market share upon its launch, and the company continued to develop and release different coffee flavors for consumers to have more diverse options. The green planning in the Zhongli factory area is quite complete, resembling a large park, which is quite different from the stereotypical impression of a factory, even attracting newlyweds for wedding photos. To promote a reliable beverage brand, the facility now opens for visits by school groups. Visitors can explore the coffee production line corridor to learn how the famous Mr. Brown Coffee is made, which countries the coffee beans are imported from, how the coffee is filled, and more. The visits are by appointment and include free guided tours, making it an educational outdoor teaching location. Interested in taking a photo with the enthusiastic Mr. Brown? Want to know the production process of Mr. Brown Coffee, OREADO Water, JIANLAO, and Pocari Sweat? Feel free to call and make a reservation for your visit!
