Nantou: Hsiang Li Vitality Pork Brand Cultural Museum Introduction
【Evaluation Validity Period: 2025/12/03~2028/12/02】The chairman of Hsiang Li Foods, Zhang Jingguo, started from selling half a pig. In the 1960s, just after returning from military service, Zhang Jingguo, seeking a livelihood, bought a pig daily with his friends, and this "half a pig" venture led to his successful pork business fifty years later. Founder Zhang Jingguo firmly believes that "as long as we take care of quality and provide sincere service, we can retain customers." Therefore, even in an era of scarcity, he took the initiative, biking daily to sell the half pig on the streets, even finding the most effective promotional tool—a conch shell—as his secret weapon! Whenever the sound of "Bu~~BuBu" from the conch appeared in the market, everyone knew "Zhang's Pork" had arrived! This story is also documented in the "Vibrant Pork Brand Cultural Hall," showcasing the chairman's indomitable spirit through the real-life pork stall. After the 921 Earthquake, a modernized meat cutting factory of 2,000 ping was built to give back to the community, which includes a planned visitor walkway allowing the public to see high-tech production equipment and quality control transparently. In 2004, it was selected as a tourist factory by the Ministry of Economic Affairs, marking the official transition from traditional industry to tourism service consumers. In 2009, Hsiang Li Foods eagerly established the "Vibrant Pork Brand Cultural Hall," incorporating the culture and stories of Taiwanese pigs, hoping to present diverse knowledge about pigs through lively guided tours, covering topics like the history of pig farming in Taiwan, pork culture, and more. From a small vendor selling pork in traditional markets to now being the first pork tourist factory in Taiwan with CAS certification open for public visits, Hsiang Li Foods continues to shine in Taiwan's pork industry through its commitment to quality and continuous innovation.
Xiangli Entrance
Impression of the entrance to the Cultural Center
