Lai Yi-Lan Vegetable Market

Lai Yi-Lan Vegetable Market Introduction

"Morning Market Yilan" centers on the North-South Market of Yilan City, which has a history of 120 years, and embodies the concept that local is global by transforming traditional market culture into a "Market School." Through cultural walking tours, hands-on experiences with local craftsmen, culinary skill courses, and local cuisine cooking classes, the initiative adapted during the COVID-19 pandemic with online virtual tours, podcasts, and a series of videos on the warmth of food and agriculture, revitalizing the market community and rallying local schools and youth to extend their learning from campus to the North-South Market in Yilan. "To understand the local life culture in Yilan, the most direct way is to visit the North-South Market." Founded in 2017 by "GrandPaPa" Fang Ziwei, this market school has united 40 craftsmen and partnered with 40 schools in Yilan for hands-on learning, leading over 30,000 travelers from more than 30 countries, averaging 5,000 domestic and international youth annually, to deeply engage with Taiwanese life culture in Yilan. In 2023, it launched the "GrandPaPa Market Express," mentoring six youth to inherit the craftsmanship of local artisans. It revisits the life context of Yilan, influenced by KAVALAN, Qing Dynasty, Japan, the Republic of China, and Southeast Asian new residents. Utilizing the power of audio-visual media in the digital age, it documents the vanishing culinary arts while encouraging cross-regional, cross-disciplinary, and cross-generational collaboration, leveraging social media to promote the value of "OLD IS NEW" in Taiwanese traditional market culture. So far, it has welcomed travelers from over 30 countries into Yilan’s North-South Market and organized international touring exhibitions, allowing the world to rediscover Taiwan's cultural memories. Market School Official Website: www.MorningMarketYilan.com GrandPaPa: www.youtube.com/@younggrandpa Market School PODCAST: https://reurl.cc/G5QmR3 Facebook: GrandPaPa IG: Morning Market Yilan In May 2024, it received recognition in Italy for combining traditional dietary memories (weddings, funerals, celebrations) with agricultural lifestyles (farming, forestry, fishing, pastoralism) while promoting sustainable travel aligned with the United Nations Sustainable Development Goals (SDGs), allowing local youth to understand sustainable life industries from farm to table by exploring traditional markets, concretely implementing the sustainable value of inheriting Taiwanese traditional culture.

Lai Yi Lun Nai Vegetable Market (3)

Lai Yilan Vegetable Market Market School PODCAST Space