CAFE!N x DICKIES Collaboration Coffee Tourism Factory (Yuan You Coffee Culture Park) Introduction
CAFE!N is expanding into multiple universes, partnering with the century-old workwear brand DICKIES to create the world’s first collaborative coffee tourism factory! Making a great cup of coffee is akin to a high-quality relay race, requiring expertise in agricultural techniques at the origin, meticulous processing of the beans, and mastery of brewing flavors, with each participant needing to fulfill their role while showcasing professional judgment. Similarly, producing a durable garment requires perfect design and craftsmanship, with the spirit of craftsmanship being an essential foundation. This collaboration between CAFE!N and DICKIES aims to provide frontline coffee artisans with tough, classic workwear while also presenting the professional coffee-making process centered on "Craftsmanship MADE !N DICKIES," allowing viewers to appreciate the two brands' commitment to product details. The tourism factory is located at the CAFE!N headquarters in Taoyuan, which is also the home of CAFE!N’s parent company, Yuan You Enterprise. With over 30 years of coffee expertise, it is the largest coffee roasting factory in Taiwan. The facility will feature five main coffee work exhibition areas, covering everything from coffee sourcing, roasting production lines, cupping evaluations, coffee brewing, to warehousing operations, step by step...
