UCC Coffee Introduction
Due to a certain opportunity, Shangdao Coffee was born in 1979, filled with nostalgic coffee aromas. At Shangdao Coffee, you can listen to the history of the beverage industry's evolution in Taiwan, savor freshly roasted single-origin coffees, and witness the passage of time. This is a classic of Chiayi and a representation of continuous progress. Owner Wu Yizheng reflects on entering the coffee roasting business over 30 years ago, a time when very few people understood the art of coffee. Driven by his passion and vision, he persisted even during the bubble tea craze. With the strength accumulated in coffee and beverage raw materials, he seized the opportunity to innovate and transform, leading to the current landscape of coffee beverages and dining in department stores. Many stories of Chiayi people have unfolded here, as a cup of coffee has accompanied countless beautiful memories of Chiayi residents. After more than 30 years of experience, he can be considered a master of coffee roasting in Chiayi, insisting that the coffee beans on the shelves must be freshly roasted within seven days. The selected raw materials and brewing equipment are all carefully controlled. Here, it’s not just about selling coffee; it’s about sharing and experiencing coffee in a spacious, bright environment where everyone who visits can engage and enjoy genuine connections over their drinks. In recent years, it has led the local coffee culture trend by offering various educational courses, hoping to help small farmers in Chiayi develop their own roasting techniques, brand packaging, and marketing strategies, while working together to expand the entire coffee culture industry in Chiayi. They regularly hold coffee aesthetics sharing sessions, where, like the art of tea, the process of brewing with various exquisite coffee tools becomes a living art for every coffee artisan, blending visual, olfactory, taste, and literary enjoyment. What flows down the throat is a rich and warm aroma, a memory of life for many Chiayi residents. Recommended dishes: Hand-brewed coffee, siphon coffee.
