Jia Guan Xi Jian Bing Introduction
At nearly 35 years old, Chen Wen-Hsing, who works at a food company, stepped into a treacherous forest of food with dreams of starting his own business. With no baking experience, he began by consulting seniors and relevant teachers. After numerous failures and setbacks over nearly five years, he finally found his place in the forest. To highlight the uniqueness and individuality of his pancakes, Chen started developing pancakes for the "tourist market," changing the traditional shapes and flavors, constantly brainstorming creative pancake ideas. Every weekend, he would fill his stall with his products and sell them directly at tourist attractions. Over time, he gradually gained recognition, and other vendors began ordering from him, realizing there was more room for his creative pancakes. Thus, Chen continued to unleash his imagination. From the "Panda Pancake" inspired by the trend of the Taipei Zoo's Yuan-Zai to the "Little Duck Pancake" riding the wave of the yellow duck craze, he now offers customized pancakes for ordering by manufacturers. His delicate molds can precisely imprint QR codes, allowing customers to scan the pancakes with their phones and instantly connect to designated webpages or Facebook. Not only are the pancakes cute and customizable, but Chen also designed a peach-shaped pancake exclusive to Chiayi City, inspired by the city's resemblance to a peach, which is nicknamed "Peach City". This "Zhu Luo Peach Cake" even received the honor of being one of Chiayi City's top ten souvenirs. The following year, he continued to innovate by imprinting Chiayi City's scenery on pancakes, allowing tourists to taste the beauty of Chiayi City in a single bite. After ten years on the pancake journey, Chen Wen-Hsing's path in the food forest was once filled with mud and peril. He knows that any lapse in this area could lead to being overlooked, so he continually keeps himself alert to innovate and improve. On his future path, he will maintain the entrepreneurial spirit that ignited his journey, ensuring that every endeavor is pursued wholeheartedly and flawlessly.
