Jia Guan Xi Jian Bing Introduction
At nearly 35 years old, Chen Wen-hsing, who works for a food company, steps boldly into a perilous food forest with a dream of starting his own business. With no prior baking experience, he began by seeking advice from predecessors and related teachers. After numerous failures and setbacks, he spent nearly five years before finally finding his niche in this forest. To highlight the uniqueness of his pancakes, Chen developed pancakes specifically for the tourism market, altering their shapes and flavors, constantly brainstorming creative ideas. Every weekend, he would load his stall with his products and head directly to tourist attractions for sales. Over time, he gradually gained popularity, with other vendors eventually purchasing his goods for resale. Chen then realized that there was even more room for his creative pancakes, so he continued to unleash his imaginative ideas. From the "Panda Pancake," inspired by the popularity of the Taipei Zoo's Yuanzi, to the "Duck Pancake" that rode the wave of the yellow duck craze, he has even started offering customized pancakes for vendors. His intricate molds can precisely imprint QR codes on the pancakes, allowing customers to scan them with their phones and be directed to specified web pages or Facebook. Not only does Chen provide cute, customized pancakes, but he has also designed a special peach-shaped pancake unique to Chiayi City, inspired by the city's nickname "Peach City," due to its resemblance to a peach. This "Zhuluo Peach Pancake" even won an award as one of Chiayi City's top ten souvenirs. The following year, he continued to innovate, imprinting the scenic beauty of Chiayi City onto his pancakes, allowing tourists to savor the city's attractions with every bite. His ten-year journey in the pancake industry has been fraught with mud and danger; Chen knows that in this field, even a slight oversight can lead to obscurity. Therefore, he remains vigilant about innovation and improvement. On his future path, he will continue to uphold the original spirit of his entrepreneurial journey, ensuring that each endeavor is executed with full effort and perfection.
