Jia Guan Xi Jian Bing Introduction
At nearly 35 years old, Chen Wenxing, who works for a food company, harbors a dream of starting his own business and steps into a perilous food forest. With no prior baking experience, he begins by consulting seniors and relevant teachers. After numerous failures and setbacks over nearly five years, he finally carves out a niche for himself in the forest. To highlight the uniqueness and distinctiveness of his pancakes, Chen Wenxing begins developing pancakes for the "tourism market," altering traditional shapes and flavors, constantly brainstorming various creative pancake ideas. As weekends arrive, he fills his stall with his products and sells them directly at tourist attractions. Over time, he gradually gains recognition, and other vendors begin to purchase his goods to sell, leading him to realize that there is more potential for his creative pancakes, allowing him to unleash his imaginative ideas. From the "Panda Pancake" inspired by the popularity of the panda at the Taipei Zoo to the "Duck Pancake" during the yellow duck craze, he can now offer customized pancakes for businesses, with delicate molds that can accurately imprint QR codes. When customers scan the pancake with their phones, they are instantly directed to a designated webpage or Facebook page. Not only does he provide adorable, customized pancakes, but Chen Wenxing has also specially designed a peach-shaped pancake exclusive to Chiayi City, inspired by the city's resemblance to a peach, which is known as the "Peach City." This particular "Zhuluo Peach Pancake" has even garnered the accolade of being one of Chiayi City's top ten souvenirs. The following year, he continues to innovate, imprinting scenic views of Chiayi City onto pancakes, allowing tourists to taste the beauty of Chiayi City in every bite. Over a decade-long journey in the pancake business, Chen Wenxing's path in the food forest has been fraught with mud and danger. He knows that even a slight oversight in this field could lead to obscurity, so he remains vigilant in innovating and improving. On the road ahead, he will continue to uphold his entrepreneurial spirit, making sure that each endeavor is meticulously executed and undeniable.
