East Taiwan Weaving Art Museum Introduction
Hsiung Yi Enterprises was established in 1985. In its early years, it primarily engaged in the manufacturing of exported decorative items, including tassel ornaments, Christmas decorations, and traditional crafts. In recent years, the company has combined techniques from traditional Chinese culture such as paper cutting, weaving, and embroidery, with Taiwan's silk thread wrapping techniques to develop an artistic and unique product line known as "Eastern Twine." "Eastern Twine" is themed around Eastern elements, such as totems, flowers and plants, and landscapes, integrating skills like "Minnan spring flowers" and "Hakka twined flowers," evolving into emerging crafts that reflect Taiwanese characteristics. Currently, "Eastern Twine" can be divided into three categories: classical cultural creative crafts, exquisite fashion accessories, and various framed art pieces. Whether for wearing or home decor, they showcase a fashionable and elegant artistic aesthetic, making them an ideal choice for collection or gifts. The basic technique of "Eastern Twine" lies in wrapping, and achieving delicate wrapping requires reaching a meditative state of "Zen." It must be done with a calm mind and patience, layer upon layer, to create a smoothness and gloss resembling silk satin. "Eastern Twine" products are based on wrapping techniques but also incorporate elements of fashionable luxury goods, developing into Taiwanese cultural creative products that embody both "tradition" and "innovation." The initial concept behind designing "Eastern Twine" was to transform Taiwanese cultural creative products into international fashion brands, which remains the company's goal. "Eastern Twine" is a product made entirely by handcraft, possessing both local characteristics and artistic value, making it a worthy collectible and practical Taiwanese souvenir. "Spring Flower" is a traditional handicraft among Minnan women, primarily worn during weddings, festive occasions, and celebrations as a symbol of auspiciousness. In traditional Minnan weddings, not only does the bride wear the "Spring Flower," but other female relatives also don various twined flower hair ornaments, wishing for a happy and lasting marriage. Since "Spring Flower" is hand-twisted meticulously, it can be preserved after the wedding as a memento for future generations. Different shapes of "Spring Flower" represent various meanings. In Minnan dialect, "spring" sounds like "remaining," so wearing a "Spring Flower" during celebrations like birthdays and festivals is believed to bring continuous good fortune and blessings. Additionally, during New Year's rituals, a pair of "Rice Spring Flowers" is inserted into the decorated rice, symbolizing abundance and auspicious wealth, which is another representation of "Spring Flower." To this day, "Spring Flower" can be categorized into: Kinmen Spring Flower, Lugang Spring Flower, and Northern Taiwan Spring Flower. Although their shapes vary, the auspicious meanings remain the same. The twelve types of "Spring Flower" represent: Lily – marital harmony; Five Blessings Flower – blessings arrive; Pomegranate Flower – many children and grandchildren; Chrysanthemum – success in exams; Peony – wealth; Round Flower – completeness; Tortoise – longevity; Carnation – virtue and harmony; Deer – promotion and salary increases; Butterfly – overlapping blessings; Plum Blossom – auspiciousness; Magnolia – sweet fragrance and virtue. The only Twined Silk Craft Museum in Taiwan is located in a narrow alley and is a purely handcrafted craft museum. Here, you will sense a conflict of beauty from the renovation of an old house. There are no overly modern glamorous decorations, only a simple yet elegant visual experience with a spacious area combining Eastern and Western styles, where each product is displayed like a piece of art, providing you with a comfortable viewing experience. The Eastern Twine Craft Museum is divided into two floors: the first floor is the product sales area, while the second floor showcases large framed artwork and crafts, and offers DIY workshops. The products themselves are indeed the thread of a brand's identity, but how to highlight the brand value of "Eastern Twine" in the product packaging design is something we take very seriously. We see that the packaging box for "Eastern Twine" employs an understated elegant deep purple to present itself, using a black base to highlight the delicacy of the goods. "We want each person who purchases our products to see it well protected, and we hope customers can take 'this precious' item home with care." The second floor offers a more spacious exhibition area that displays large framed artworks and other crafts that incorporate twined flower art. Want to experience making twined crafts? Come to the Twined Silk Craft Museum to DIY your own twined craft; there are workshops suitable for both adults and children. It’s definitely a great place for family outings!
