Hsiang Li Active Pig Brand Culture Museum Introduction
Xiangli Food Company was established in 1984. The chairman, Mr. Zhang Jingguo, originally operated a traditional market pork stall. Due to his strong emphasis on the quality and hygiene of pork, Xiangli has developed into a professional factory specializing in fresh pork, as well as processed and cooked meat products, through high technology and corporate management. To promote the public's understanding of choosing high-quality and healthy meat products, Xiangli received approval from the Ministry of Economic Affairs for the "Tourism Factory" program in 2004. This initiative allowed for educational and entertaining visits to observe the production process, leading to the establishment of the Vibrant Pork Brand Cultural Museum, where diverse knowledge about pigs is presented. After the visit, tourists can also purchase related products in the exhibition and sales area.