Hsiang Li Active Pig Brand Culture Museum Introduction
Xiang Li Foods Co., Ltd. was established in 1984. Mr. Chang Ching-Kuo, the chairman, was originally just a traditional market pork vendor. Due to his strong emphasis on the quality and hygiene of pork, Xiang Li has become a professional factory for fresh pork, cooked, and processed meat products through high-tech and corporate management. To promote the knowledge related to choosing high-quality and healthy meat products, Xiang Li was approved by the Ministry of Economic Affairs in 2004 as a "tourism factory." This initiative opened up educational tours of the production process in an entertaining way, leading to the establishment of the Vitality Pig Brand Culture Hall. In addition to presenting diverse knowledge about pigs, visitors can also purchase related products in the exhibition area after the tour.