Linban Road Shopping District Introduction
Linban Road Shopping District features a well-planned area with smooth traffic flow, seamlessly integrating with the beautiful scenery of Checheng, and stands out as a prominent landmark. It combines exploration, gourmet food, shopping, and recreational activities, making it a space for experiences and sharing in community life. Why is it named "Linban Road"? The term "Linban" refers to the unit of area division during forest land development, and it holds significant meaning for the parent company, Zhenchang Timber, which originated from forest land development. Hence, they chose to honor their roots with the name "Linban." The word "Road" represents a pathway, aiming to continue the philosophy of Mr. Sun Hai, the founder of Zhenchang Timber, who emphasized "education and environmental protection" and promoted the use of environmentally sustainable timber. Following the legacy of Taiwan's forestry culture and incorporating local cultural development, it views leisure and tourism as a new avenue, hence the name "Linban Road." This represents the transformation from traditional timber industries, blending modernity with history, and establishing a lifestyle that fosters creative industries while integrating cultural and educational values, cherishing resources, and enhancing experiential branding.
