One Coffee Introduction
eCoffee originated from a small coffee shop, run by a couple of coffee enthusiasts who often traveled from north to south to compare different beverages. They felt that many foreign brand coffees were positioned as expensive drinks, costing over a hundred NTD but not necessarily tasting good, while the cheaper coffees available had quality that was hard to appreciate. Driven by their passion for coffee, they began to develop a recipe, leading to the creation of eCoffee, which offers affordable yet delicious coffee. The name eCoffee symbolizes the ambition to become the number one chain coffee brand; it also represents the coolest coffee shop of the e-era. After years of hard work, eCoffee has established itself as a leading brand in the chain coffee market.
