Vangsaran Tribe Beauty Introduction
The "Beautiful Men Studio" features young men from the Puyuma tribe in Chulu Village, Taitung, presenting their culture, creativity, and attitudes. They integrate elements of traditional Puyuma tribal culture into modern lifestyle products. The cultural and creative products from Beautiful Men Studio embody their culture, humor, and stories. "Kamling" (in Puyuma language, meaning bell) is the most common and indispensable accessory in traditional Puyuma attire. During Puyuma celebrations, kamlings are widely used by the tribe members; whenever the sound of kamling is heard echoing from afar, it signals that important matters are taking place in the village. Therefore, kamling also represents the significance of conveying messages. The Beautiful Men Studio uses this as their brand logo, hoping that through brand building, the characteristics and values belonging to the tribe, the Puyuma people, and the broad indigenous culture can be recognized, accepted, and loved by more people in society, further becoming an indicator of Taiwanese culture, trends, and thinking.
