Vangsaran Introduction
The Beauty Studio, created by the handsome youths of the Puyuma tribe from Chulu Tribal Village in Taitung, presents their culture, creativity, and attitude. They integrate elements of traditional Puyuma tribal culture into modern everyday items. The products of the Beauty Studio are a reflection of their culture, their quirks, and their stories. "Kamling" (Puyuma language for bell) is the most common and essential accessory in traditional Puyuma clothing. During Puyuma celebrations, kamling is widely used by the tribe; whenever the sound of kamling resonates from afar, it signals that something significant is happening in the village. Thus, kamling also represents the meaning of conveying messages. The Beauty Studio uses this as their brand logo, hoping that through brand building, the unique features and values belonging to the tribe, the Puyuma people, and the broader indigenous culture can be recognized, accepted, and loved by more people in society, further becoming a symbol of Taiwanese culture, fashion, and thought.
