Tribal Handsome Man Vangsaran

Taitung Foods

Tribal Handsome Man Vangsaran Introduction

The handsome youth studio from the Chulu tribe in Taitung presents their culture, creativity, and attitude. They combine elements of the traditional Paiwan tribal culture into modern daily necessities. The cultural and creative products from the handsome youth studio reflect their culture, their quirkiness, and their stories. "Kamling" (in Paiwan language, meaning bell) is the most common and indispensable accessory in traditional Paiwan attire. During Paiwan celebrations, kamling is widely used by tribe members; whenever the sound of kamling is heard, one can know that something important is happening in the village. Therefore, kamling also symbolizes the conveyance of messages. The handsome youth studio uses this as their brand logo, hoping to shape a brand that represents the tribe, the Paiwan people, and the broader indigenous culture, so that the unique characteristics and values can be recognized, accepted, and loved by more people in society, further becoming a benchmark of Taiwanese culture, trends, and thinking.

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