Vangsaran Introduction
The handsome youth studio from the Chulu tribe in Taitung, which represents the culture, creativity, and attitude of the Puyuma people. It merges elements of traditional Puyuma tribal culture into modern everyday products. The cultural and creative products of the handsome youth studio embody their culture, their quirks, and their stories. "Kamling" (in Puyuma language, meaning bell) is the most common and indispensable accessory in traditional Puyuma clothing. During Puyuma celebrations, kamling is widely used by the tribe; whenever the sound of kamling is heard from afar, it indicates that important events are taking place in the village. Therefore, kamling also signifies the transmission of messages. The handsome youth studio adopts this as their brand logo, hoping to shape the brand in a way that allows the unique characteristics and values of the tribe, the Puyuma people, and the broader indigenous culture to be recognized, accepted, and loved by more members of society, further becoming a marker of Taiwan’s culture, fashion, and thinking.
