Nantou: Taiwan Tobacco and Liquor Corporation Puli Winery Introduction
【Evaluation Validity Period: 2025/04/29~2028/04/28】 This factory adheres to the business philosophy of "Cultural Brewing and Artistic Tourism," allowing you to experience the joy of brewing: one grain of rice brews one drop of wine. It helps you understand the brewing craftsmanship and wine culture, guiding you to taste the famous "Zhuangyuanhong," "Niuerhong," and wine-infused delicacies, establishing a healthy drinking approach. Since its establishment in 1907, Puli Winery has a history of over a century. Over the years, Puli Winery has evolved from its past philosophy of "Brewing Good Wine with Good Brewing" to its current mission of "Inheriting the Cultural Richness of Historical Wine Aroma." The journey of Puli Winery has integrated wine into cultural and artistic dimensions, giving "wine" new vitality, energy, and cultural significance. Therefore, in 1996, it established Taiwan's first "Wine Culture Museum," allowing visitors to experience the unique charm of Puli's wine town, making “wine” not just a beverage but a cultural, artistic, and educational product. Efforts by Puli Winery aim to make Puli "the Hometown of Shaoxing Wine in Taiwan," where visitors can experience the "Visual Wine Color," "Olfactory Wine Aroma," and "Taste of Wine" in Taiwan's wine country. Puli is known for its beautiful mountains and waters, famous for wine, water, weather, and women, making these "Four Ws" a proud cultural characteristic of Puli. Puli is blessed with the purest and cleanest “Ailan Spring Water of Taiwan” and exceptional climate conditions, coupled with Puli Winery's exquisite brewing skills, enabling the production of renowned "Puli Wines". Adhering to the heritage of "Cultural Brewing and Artistic Tourism," Puli Winery creates a robust presence of the "Hometown of Shaoxing" in Puli, which is not only an active cultural industry belonging to the locality but has also developed into an industry with historical content related to wine. Visitors stepping onto Puli's land can deeply feel the natural scenery and humanistic atmosphere! Taiwan Tobacco and Liquor Corporation is promoting the "Revitalization and Renovation Plan of Tourism Factories," investing funds to remodel Puli Winery, welcoming national tourists with the brand-new flagship appearance to experience the unique charm of the Shaoxing wine town. According to statistics from the Ministry of Economic Affairs Industrial Development Bureau, in 2022, Puli Winery ranked second in output value among 165 tourism factories in Taiwan and third in visitor numbers. It also won the dual championship in the 2022 "Internet Temperature Gauge Polling Center" tourism data for both recognition (60.8%) and participation (42.4%). However, Taiwan Tobacco and Liquor Corporation is not complacent with the status quo. Despite the challenges posed by the pandemic, the flagship store is undergoing renovation, focusing on the core characteristics and values of Puli Winery. The first floor of the flagship store features a small Shaoxing wine production line, fully showcasing the production process, allowing visitors to closely observe the brewing process, which holds significant cultural and educational value. The store adopts an open-shelf operation, creating an elegant and bright display space, planning areas for boutique wine, biotechnology, and gift sets for visitors to browse and purchase. The second floor of the flagship store includes the popular Wine Jar Tunnel, Shaoxing Story Museum, Cultural Experience Zone, and Agricultural Atmosphere Zone, fully demonstrating the charm of the wine industry in Puli, the Hometown of Shaoxing Wine, through the history of Shaoxing wine culture, annual products, and award-winning highlights. ♦Excessive drinking is harmful to health♦♦Don't drink and drive; don't drive after drinking♦♦No drinking for those under eighteen♦
Puli Winery Taiwan Tobacco and Liquor Corporation Flagship Store
Qu Shui Liu Shang - Temple of Bacchus
