Xin Fu Zhen Business Co. Introduction
The fourth-generation owner Wu Hongyi of Xin Fu Zhen said: His great-grandmother originally made a living by selling meat dumplings at a stall next to Chenghuang Temple. Due to the fragrant seasonings, she gained popularity among both new and old customers, leading to a prosperous business. Encouraged by her patrons, at the age of just twenty, great-grandmother Wu Zhanghuan purchased land at the current location to start her business, creating what is now known as "Xin Fu Zhen Merchants." Moreover, her clever ideas in making meat dumplings, such as the fragrant scallions, ingredients, and lard, transformed into the aroma of pastries. After multiple experiments, she finally innovated a renowned delicacy that has maintained its reputation for over a century—Zhuqian Cake. The variety of items in Xin Fu Zhen can be overwhelming, but several are widely recognized for their unique characteristics: Zhuqian Cake, Chai Shu Cake, and steamed egg cake, among others. Zhuqian Cake features a crispy skin, soft filling, just the right sweetness, and a rich aroma without any greasy feeling. In addition to its unique flavor, Zhuqian Cake is also inexpensive, priced at only twenty-five NT dollars. The Chai Shu Cake, resembling an ancient hair comb, was created with traditional craftsmanship and artistic creativity. Visitors to Hsinchu must stop by to try these treats.
