New Victory Bakery Introduction
The founder of Hsin Sheng Fa, Du Fa, started working at the age of 13 and became an apprentice at a bakery at 15. In the 1960s, his wife Du Yang Yue Yuan sold her wedding jewelry to raise the initial capital to open their own shop. Du Fa created the "Sweet Bean Paste and Pork Flaky Pastry," which has since become Hsin Sheng Fa's signature product. Derived from the traditional egg yolk pastry, the sweet bean paste and pork flaky pastry was initially developed due to the fluctuation in egg yolk prices before the Mid-Autumn Festival, as modern consumers became more health-conscious. Through continuous experimentation, they successfully replaced the egg yolk with pork cubes marinated in their exclusive recipe, paired with a mixture of white and green bean paste, making it a hot-selling item. The product is preservative-free, with a shelf life of only six days. After the second generation took over, Hsin Sheng Fa accelerated its operations, entering Japanese department stores and opening a branch in Tamsui, while also exploring opportunities in Xiamen. The refined sweet bean paste and pork flaky pastry, which evolved from the egg yolk pastry, considers the price changes of salted egg yolk before the Mid-Autumn Festival and modern health trends, using naturally raised black pork cubes instead. Coupled with their exclusive marinated sauce and a blend of white and green bean paste, it offers a unique texture. Despite having a short shelf life of only six days, it continues to attract food lovers.
