Hsin Sheng Fa Cake Shop Introduction
Founded by Du Fa, Xinsengfa started when he began working at the age of 13 and became an apprentice at a bakery at 15. In the 1960s, his wife, Du Yangyueyuan, sold her wedding jewelry to gather enough capital to open their own shop. Du Fa's creation, the "Bean Paste Pork Cube Pastry," has become Xinsengfa's signature product. Evolving from the traditional salted egg yolk pastry, the idea came from the fluctuating prices of egg yolks before the Mid-Autumn Festival and modern health concerns. After continuous experimentation, they successfully replaced the egg yolk with pork cubes marinated in a unique sauce, paired with a blend of white and green bean pastes, making it a hot-selling item. By adhering to a policy of no preservatives, the shelf life is limited to just six days. After the second generation took over, Xinsengfa accelerated and expanded its operations, entering Japanese department stores and opening a branch in Tamsui, while also exploring opportunities in Xiamen. The exquisite Bean Paste Pork Cube Pastry, derived from the salted egg yolk pastry, replaced salted egg yolks with fresh black pork cubes, combined with a proprietary marinade, and the unique texture along with the use of white and green bean pastes has continued to attract food enthusiasts, despite its short shelf life.
