Xinglong Sour Plum Introduction
When visiting Tamsui, many people enjoy a cup of traditional sour plum soup. Each shop offers a different flavor of sour plum soup, but Xinglyong Sour Plum, made from homegrown plums in Nantou, attracted attention from the Japanese magazine "Chow Travel," gaining popularity among both Japanese visitors and locals. Xinglyong, originally the first stationery store in Tamsui that sold a variety of items, transformed into a specialty shop for sour plum soup and plum products when consumer habits changed with the arrival of large shopping malls. Xu Sulian, a bride from Nantou, introduced handcrafted plums from her family and shifted focus to this specialty. The products contain no saccharin or preservatives, making them natural and healthy, with a taste that is neither sticky nor too salty. In addition to the sour plum tea brewed with perilla plums, low-salt preserved plums, perilla plums, and pitted plums are also very popular. Last spring, Xinglyong Sour Plum underwent a renovation led by Xu Sulian's daughter, who is studying interior design, with help from her son. They customized display cabinets and a stall at the entrance, creating a bright style that transformed the store's previously dark and cluttered image. This change significantly improved business, and the next step is to update the product packaging, ensuring that the products are not only of genuine quality but also appealing to attract tourists to taste this authentic flavor. Recommended products: low-salt preserved plums, perilla plums.
