Fang Rong Rice Mill Introduction
The emotional connection to cultivating rice and the responsibility for good rice with its fragrant and chewy texture emphasizes that sincerity and simplicity are the main characters of the brand story. The Wumile Community is the base for traditional handmade rush grass weaving bags from the Japanese colonial period, and it is also one of the important sources of livelihood for rural women. By reusing the retro grass-woven packaging from Wumile, the rice gains an added value, integrating industry and culture together, driving the development of community tourism and enhancing economic benefits, allowing the vitality of local farmers to be revived.
