Fang Rong Rice Factory Introduction
The essence of Wuli Ruo lies in the emotional connection with cultivating rice and the responsibility of providing high-quality rice with a chewy texture. The brand story emphasizes sincerity and simplicity as its main character. The Wuli Ruo community is the hub for handmade rush grass woven bags dating back to the Japanese colonial period and is also one of the important sources of livelihood for traditional rural women. By reusing the retro grass-woven packaging from Wuli Ruo, it enhances the value of the rice, integrates industry with culture, boosts community tourism, and enhances economic benefits, allowing the vitality of local farmers to be revitalized.
