Fang Rong Rice Factory Introduction
The emotions and delightful texture of the high-quality rice cultivated by Wu Mi Le highlight the brand's commitment to sincerity and simplicity as the main elements of its story. The Wu Mi Le community is the base for the handmade straw bag industry from the Japanese era and is also one of the important sources of livelihood for traditional rural women. Through the retro grass-woven packaging of Wu Mi Le, the rice gains added value, and the combination of industry and culture promotes community tourism and enhances economic benefits, revitalizing the vitality of local farmers.
