Fangrong Rice Factory Introduction
Wumile emphasizes sincerity and simplicity, with a focus on the emotions involved in cultivating rice and the delightful, chewy texture of this quality product as the main character of its brand story. The Wumile community is the hub for handmade rush grass woven bags from the Japanese colonial era and was also one of the important sources of livelihood for traditional rural women. By reusing Wumile's retro grass-woven packaging, the rice gains added value, integrating industry with culture, boosting community tourism, and enhancing economic benefits, thereby revitalizing the lives of community farmers.
