Fang Rong Rice Mill Introduction
The story of the brand is centered around sincerity and simplicity, highlighting the emotional cultivation of rice and the responsibility of producing quality rice with a chewy texture. The Wumile community is the main production base for handmade sedge weaving bags from the Japanese occupation era and has historically been an important source of income for rural women. By reusing vintage grass weaving packaging from Wumile, the rice gains added value, integrating industry with culture, stimulating community tourism, and enhancing economic benefits, allowing the vitality of community farmers to revive.
