Fang Rong Rice Mill Introduction
Wumile emphasizes sincerity and simplicity as the core of its brand story, showcasing the emotional connection and the quality of its aromatic rice. The Wumile community is the main hub for handmade sedge bags from the Japanese colonial period and has historically been an important source of livelihood for rural women. By repurposing vintage grass-woven packaging, Wumile enhances the appeal of its rice, integrating industry and culture, which in turn boosts community tourism and economic benefits, revitalizing the lives of local farmers.
