Showtime Living Taichung Station Front Store Introduction
"Art is the nature of humanity." — Irish philosopher Burke. The iTaiwan Taichung Station Front Store takes as its core concept the homophonic variant of "art," which is "藝庶," closely integrating entertainment with public art. This transforms art from being solely the domain of a few into something accessible to all. Through the entire venue's interior decor and the playful installation art and cultural performances visible both indoors and outdoors, it creates a new entertainment hub in the East District of Taichung. The S1 hall reshapes the public's perception of art by showcasing artist creation walls, window stickers, and installation art throughout, allowing "beauty" to be seen in the daily lives of customers, giving the shopping center an artistic flair beyond just shopping! The S2 hall introduces a cozy and relaxed atmosphere reminiscent of reading in one's study with the petite étude (small study) concept, and through spaces like the parent-child recreation area and experiential learning stations, it provides children with a new environment that stimulates creativity and thinking skills.
