Yuan Zu Industrial Co., Ltd. - Taichung Fuxing Store Introduction
"Healthy, delicious, and with a story" has always been the commitment of Yuan Tsu to its products. Since the establishment of the first Yuan Tsu store in Wanhua in 1981, innovatively making mochi in front of customers sparked a trend at that time. Now, with a presence across Taiwan and mainland China, it has received widespread recognition from consumers. Yuan Tsu not only inherits the twenty-four solar terms of Chinese culture but has also successively launched products such as mung bean cake, pineapple cake, dorayaki, nut cake, and sesame cake. Additionally, there are festive gift boxes: New Year rice cakes, Dragon Boat Festival ice dumplings, Mid-Autumn snow cakes, and room temperature self-assembled gift boxes, creating connections between people during celebrations. Interestingly, our customers can be described as those who buy but do not eat, and those who eat but do not buy. When mentioning Yuan Tsu, what comes to mind are "snow cakes and mochi." Over the years, we have adhered to the concept of health without added preservatives, diligently managing our brand to enhance the customer experience.
