Daluge New Era Introduction
The New Era Shopping Center has officially been taken over by Dazhi Group Co., Ltd. since July 1 and has been renamed "Dazhi New Era." Dazhi New Era positions itself as a proponent of "sports and leisure, lifestyle," emphasizing "sports entertainment, family recreation, lifestyle proposals, and gourmet shopping," while introducing exclusive differentiated creative themes from around the world, becoming a new landmark for international shopping centers in Taichung! The totem of "Dazhi New Era" is inspired by the spirit of "infinity," symbolizing "celebration" and "gifts"; the elegantly dancing ribbon shape adds a light and metropolitan feel. The bright purple and silver colors showcase the "youth, vitality, and fashion" of Dazhi New Era, appropriately reflecting the atmosphere of "comfort," "ease," and "joy," and conveying the image of a "new world of leisure and shopping" that appeals to the young and families. As a proponent of "sports and leisure" and lifestyle, it serves as a new landmark for international shopping centers in Taichung. The New Era Shopping Center is one of the large shopping centers in Taichung City, originally operated by Dexian Company as the "Taichung Dexian Shopping Center." In March 2010, it was renamed "MODE Mall New Era Shopping Center." The building has 6 levels underground and 11 levels above ground, with a shopping area of approximately 36,000 pings and annual sales exceeding NT$3 billion. The shopping center is now operated by Dazhi Group Co., Ltd., under the name "Dazhi New Era." Dazhi New Era is positioned as a proponent of "sports and leisure, lifestyle," emphasizing "sports entertainment, family recreation, lifestyle proposals, and gourmet shopping," and will introduce exclusive differentiated creative themes from around the world, becoming a new landmark for international shopping centers in Taichung!
