3:15 Story House Introduction
Shicheng - 3:01 Company History Established in 1991, "Shicheng Industrial" has been awarded FSSC 22000 international certification and MUI Halal certification for its factory, ensuring quality under national supervision. It is supported by the Council of Agriculture's Food and Drug Administration's guidance plan for "Cooperation between Factories and Farmers," implementing health management for tea plantations, with pesticide and heavy metal residue testing conducted by the Tea Research and Extension Station. Not only did it pass safety inspections, but it also received assistance from the Ministry of Economic Affairs for service industry research and development and the Council of Agriculture for improving the image of export products, establishing an excellent quality reputation. The founder of Shicheng Industrial, Mr. Zhu Junhong, hails from a family of tea farmers and has a deep love for Taiwanese tea, leveraging his family's century-long experience in tea production. In 2008, the "3:01 Biotechnology Center" was established to carry out experiments replicating ancient wild tea trees, recreating teas enjoyed by emperors throughout the ages, located in the pure environment of Hongyin soil in Puzhong, Mingjian Township, Nantou County, which is rich in minerals and ideal for planting tree-type tea varieties, benefiting root absorption of deep minerals and trace elements. Starting in 2016, it launched Taiwan's only "Natural Nurturing R&D Base" for wild tea gardens and coffee plantations, currently cultivating coffee tree varieties like "Paca-mara" and "Mandheling." The "3:01" products are popular worldwide, reaching over 35 countries, including the United States, Canada, mainland China, Hong Kong, Japan, Singapore, New Zealand, Malaysia, Australia, and Europe, receiving strong support and love from global customers! 3:01 Story Museum Introduction With a century of tea-making experience, it pioneered "tea-bag style milk tea" to promote tea culture and provide fun tea experiences, establishing the "3:01 Story Museum." Inside, through tea-making experiences, interactive teaching, and tastings, you can learn about tea culture. 3:01 is dedicated to providing enthusiasts with a safe afternoon tea experience anytime, anywhere! Milk Tea Bag DIY Experience A global first with "real tea leaves, real milk tea," the tea-bag style milk tea experience allows participants to make their own "tea-bag style milk tea." The activities introduce various ingredients and the characteristics and flavors of different teas, teaching perfect recipes for diverse flavored milk teas, enabling every customer to create their unique milk tea blend for a one-of-a-kind drink! Customization services for small quantities are also available, suitable for personal use or as gifts. Experience Duration: Approximately 30 minutes (reservation required) Fee: NT$200 Includes: Three handmade milk tea bags and a NT$50 shopping discount voucher Reservation Hotline: 0800-031-503 DIY Tea Bag Customization Service The perfect heartfelt gift for festivals, focusing on "small quantity" customization, emphasizing handmade blending and personalization to create unique gifts. Ancient Tea-Making Experience Sun withering → Indoor withering → Rolling → Killing green → Kneading → Group rolling → Finished product With a century of tea-making experience, we adhere to ancient tea-making techniques, offering a comprehensive sensory experience (sight, sound, touch, smell, taste) for customers to learn the traditional methods of tea production. Every step is taken seriously, from sun withering, indoor withering, rolling, kneading, to drying, restoring the original, traditional flavors of tea. Customers will not only experience ancient tea production techniques but also understand the types and properties of tea leaves and how the production process affects tea efficacy, experiencing the most complete tea culture. Text and images provided by the Taichung City Industrial Story Museum Development Association.
