3:15 Story House Introduction
Shicheng - 3:01 Company History Established in 1991, "Shicheng Industrial" received FSSC 22000 international certification and MUI halal certification for its factory, ensuring quality supervised by the government. Under the guidance of the Agricultural and Food Agency of the Council of Agriculture, the company promotes "farm-factory cooperation," implementing healthy management of tea gardens, with the Tea Research and Extension Station conducting pesticide and heavy metal residue testing. They have not only passed safety inspections but also received assistance in service industry research and development from the Ministry of Economic Affairs, together with design guidance from the Council of Agriculture to enhance the image of export products, achieving excellent quality and reputation. Founder Mr. Zhu Junhong, born into a family of tea farmers, has a deep love for Taiwanese tea, leveraging a century of family tea-making experience. In 2008, the "3:01 Biotechnology Center" was established to conduct experimental projects on replicating ancient wild tea tree varieties, recreating the tea products favored by emperors throughout history in the pure environment of the red clay area in Mingjian Township, Nantou County, which is rich in minerals and ideal for growing tree-type tea plants that absorb deeper minerals and trace elements. Starting in 2016, they officially launched the only "Natural Conservation Research and Development Base" in Taiwan with a wild tea garden and coffee plantation plan, currently cultivating coffee varieties such as "Paca-mara" and "Mandheling." Products from "3:01" are sold widely in over 35 countries, including the United States, Canada, mainland China, Hong Kong, Japan, Singapore, New Zealand, Malaysia, Australia, and Europe, and are highly supported and loved by global customers! Introduction to the 3:01 Story Museum With a century of tea-making experience, it pioneered "tea bag-style milk tea" to promote tea culture and experiences, leading to the establishment of the "3:01 Story Museum." The museum provides tea-making experiences, interactive teaching, and tasting sessions to help visitors understand tea culture. 3:01 is dedicated to offering tea enthusiasts a way to enjoy safe afternoon tea moments anytime, anywhere! Milk Tea Bag DIY Experience Activity The world's first "real tea leaves, real milk tea" tea bag-style milk tea allows participants to personally experience making 'tea bag-style milk tea.' The activities introduce different ingredients and the characteristics and flavors of tea leaves, sharing various perfect recipes for different flavored milk teas, enabling every customer to create their own unique milk tea blend! Customization services for small quantities are available, making it suitable for personal use or gifting. Experience Time: Approximately 30 minutes (reservation required) Fee: NT$200, includes three self-made milk tea bags and a NT$50 shopping discount voucher Reservation hotline: 0800-031-503 DIY Handmade Tea Bag Customization Service: The perfect thoughtful gift for special occasions, focusing on "small batch" customization, emphasizing hand-making and personalization to create a one-of-a-kind gift. Experience Traditional Tea Making: Sun withering → Indoor withering → Rolling → Kill green → Rolling → Forming → Finished product Having a century of tea-making experience, we insist on following ancient tea-making techniques with a complete sensory experience (sight, sound, touch, smell, taste) arranged to allow customers to experience the traditional methods of old tea makers. Every step is handled meticulously, with fresh tea leaves undergoing sun withering, indoor withering, rolling, drying, and other processes, recreating the original ancient delightful flavor of tea leaves. Not only do we experience traditional tea making, but we also learn about the types and properties of tea leaves, understand how the processing affects the efficacy of the tea, and immerse ourselves in the complete tea culture. Text and images provided by Taichung City Industrial Story Museum Development Association.
