3:15 Story House Introduction
Shicheng - 3:01 Company History Founded in 1991, "Shicheng Industrial" received FSSC 22000 international certification and MUI Halal certification for its factory. Quality is ensured with national supervision - the Agriculture and Food Agency of the Council of Agriculture promotes "farm-factory cooperation," implementing health management in tea gardens, and tests for pesticide and heavy metal residues conducted by the Tea Improvement Factory. It has not only passed safety inspections but also received assistance from the Ministry of Economic Affairs' Department of Commerce for service industry research and development guidance, as well as the Council of Agriculture's assistance in improving the image design of exported products, ensuring exceptional quality and reputation. The founder of Shicheng Industrial, Mr. Zhu Junhong, hails from a family of tea farmers and has a deep love for Taiwanese tea, relying on his family's century-old tea-making experience. In 2008, he established the "3:01 Biotechnology Center," initiating an ancient tea tree wild tea replication experiment to recreate the tea products enjoyed by emperors in history. This initiative is located in the pure environment of the Hongyin soil area in Nantou County, which is rich in minerals and particularly suitable for growing tall tea trees, benefiting their roots' absorption of deep minerals and trace elements. Starting in 2016, the "Natural Nurturing Research and Development Base" wild tea garden and coffee plantation program was officially launched in Taiwan, with coffee varieties including "Paca-mara" and "Mandheling." Products from "3:01" are popular worldwide, including in the United States, Canada, Mainland China, Hong Kong, Japan, Singapore, New Zealand, Malaysia, Australia, and over 35 other countries, receiving immense support and love from customers around the globe! 3:01 Story House Introduction With a century of tea-making experience, the first to introduce "tea bag style milk tea," the "3:01 Story House" was established to promote tea culture and provide an enjoyable tea experience. The museum offers tea-making experiences, interactive teaching, and tasting, helping visitors to understand tea culture. 3:01 is dedicated to allowing tea lovers to enjoy a reassuring afternoon tea time anytime and anywhere! Milk Tea Bag DIY Experience Activity The globally first "Real Tea Leaves, Real Milk Tea" tea bag style milk tea lets participants experience making their own "tea bag style milk tea." During the activity, different ingredient characteristics and tea flavors are introduced, and several perfect recipes for various flavored milk teas are taught, enabling each customer to blend their own personalized milk tea, creating a unique beverage! Experience time: Approximately 30 minutes (reservation required) Fee standard: 200 TWD Included: Hands-on mix of 3 milk tea bags, 50 TWD shopping voucher Reservation hotline: 0800-031-503 DIY Handmade Tea Bag Customization Service: The best thoughtful gift for festivals, featuring "small quantity" customization, focusing on handmade mixing and personalization, creating a unique gift. Experience Traditional Tea Making Sun withering → Indoor withering → Rolling → Killing green → Kneading → Group rolling → Finished product With a century of tea-making experience, we insist on following ancient tea-making techniques, providing a sensory (sight, sound, touch, smell, taste) experience for customers to understand the methods used by traditional tea makers. Each step in the process is crucial, from sun withering, indoor withering, rolling, kneading, to drying, recreating the original delightful taste of tea leaves. Not only do participants experience traditional tea making, but they also learn about different types of tea leaves, their properties, and how the tea-making process impacts the benefits of tea, providing a complete understanding of tea culture. The images and text are provided with assistance from the Taichung City Industrial Story Museum Development Association.
