3:15 Story House

Taichung Attractions

3點1刻故事館1樓選購區
3點1刻故事館1樓選購區

With a century of experience in tea-making, it pioneered "teabag-style milk tea." To promote tea culture and experience the fun of tea, the "3:01 Story Museum" was established. Inside the museum, through tea-making experiences, interactive teaching, and tea tasting, you can learn about tea culture. 3:01 is dedicated to providing tea enthusiasts with a safe and enjoyable afternoon tea time anytime, anywhere!

Address:No. 506, Dongxing Road, Dali District, Taichung City 412, Taiwan

3:15 Story House Introduction

Shicheng - 3:01 Company History Founded in 1991, "Shicheng Industry" has been awarded the FSSC 22000 international certification and MUI halal certification. The quality is further ensured by the country - promoted by the Council of Agriculture's Agricultural and Food Agency, implementing "farm cooperation" and tea garden health management, with pesticide and heavy metal residue testing conducted by the Tea Improvement Factory. It not only meets safety standards but has also received assistance from the Ministry of Economic Affairs for service industry research and development guidance and the Council of Agriculture for improving the image design of export products, establishing excellent quality and reputation. Mr. Zhu Junhong, the founder of Shicheng Industry, comes from a family of tea farmers and loves Taiwanese tea, backed by a century of family tea-making experience. In 2008, the "3:01 Biotechnology Center" was established to replicate ancient tea tree wild tea experiments, recreating teas enjoyed by emperors throughout history. This project is situated in Puzhong, Mingjian Township, Nantou County, an area with a pure environment and rich in minerals, making it ideal for cultivating tree-type tea plants that benefit from deep mineral absorption. Starting in 2016, it officially launched the only "Natural Nurturing Research and Development Base" for wild tea gardens and coffee plantations in Taiwan, currently planting varieties of coffee trees such as "Pecamara" and "Mandheling." "3:01" products are sold worldwide, including in the United States, Canada, Mainland China, Hong Kong, Japan, Singapore, New Zealand, Malaysia, Australia, Europe, and more than 35 other countries, receiving strong support and love from global customers! Introduction to the 3:01 Story Museum With a hundred years of tea-making experience, the museum pioneered the "tea bag milk tea" to promote tea culture and the enjoyment of tea. The "3:01 Story Museum" was established to introduce tea culture through tea-making experiences, interactive teaching, and tea tasting. 3:01 is dedicated to providing tea lovers the opportunity to enjoy a safe afternoon tea time anytime and anywhere! DIY Milk Tea Bag Experience Activity Globally pioneering "real tea leaves, real milk tea" in tea bag-style milk tea, this activity allows participants to personally make their own "tea bag milk tea". During the activity, different ingredients and tea leaves' characteristics and flavors are introduced, with multiple perfect recipes for various flavored milk teas taught, enabling each customer to create their unique milk tea, crafting a one-of-a-kind drink for themselves! Customization services are also available in small quantities, suitable for both personal use and gifting. Experience Time: About 30 minutes (reservation required) Fee Standard: 200 NT Includes: Make 3 milk tea bags by hand and a 50 NT shopping discount coupon Reservation Hotline: 0800-031-503 DIY Custom Tea Bag Service: The best thoughtful gifts for festivals feature "small quantity" customization, focusing on hands-on crafting and personalization to create one-of-a-kind gifts. Experience Traditional Tea Making Sun Withering → Indoor Withering → Rolling → Kill Green → Kneading → Shaping → Finished Product With a century of tea-making experience, the traditional techniques are strictly followed. A full sensory experience (sight, sound, touch, smell, taste) is arranged, allowing customers to experience the tea-making methods of seasoned tea artisans. Each step is diligently carried out, with fresh tea leaves going through sun withering, indoor withering, rolling, kneading, and drying processes, recreating the original and delightful flavors of tea. Not only can participants experience traditional tea making, but they can also learn about different tea types and their properties, understand how the tea-making process impacts tea benefits, and immerse themselves in the complete tea culture. The information is provided with assistance from the Taichung City Industrial Story Museum Development Association.

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