3:15 Story House Introduction
Shicheng - 3:01 Company History Founded in 1991, Shicheng Industry received FSSC 22000 international certification and MUI halal certification for its factory. The quality is further guaranteed by the government - promoting "Cooperation Between Factories and Farmers" through the guidance plan of the Council of Agriculture's Agricultural and Food Agency, implementing tea garden health management, and conducting pesticide and heavy metal residue testing by the Tea Improvement Factory. It not only passed safety inspections but also received assistance from the Ministry of Economic Affairs' Business Services Research and Development Advisory and the Council of Agriculture's assistance in improving the export product image design, ensuring excellent quality and reputation. The founder of Shicheng Industry, Mr. Zhu Junhong, hails from a family of tea farmers and has a deep love for Taiwanese tea, leveraging the family's century-long tea-making experience. In 2008, the "3:01 Biotechnology Center" was established to conduct research on reproducing ancient wild tea trees, aiming to recreate the tea products of past emperors in the pure environment of a red-silver soil area in Mingjian Township, Nantou County. This region, rich in minerals, is very suitable for growing tree-type tea trees, beneficial for root absorption of deep minerals and trace elements. Since 2016, the only "Natural Nursery Research and Development Base" for wild tea gardens and coffee plantations in Taiwan officially commenced, currently planting coffee varieties such as "Pacamara" and "Mandheling." 3:01 products are sold worldwide in over 35 countries, including the United States, Canada, mainland China, Hong Kong, Japan, Singapore, New Zealand, Malaysia, Australia, and Europe, receiving widespread support and love from global customers! 3:01 Story Museum Introduction With a century of tea-making experience, it pioneered "tea bag milk tea" to promote tea culture and the joy of tea. The "3:01 Story Museum" was established to introduce tea culture through tea-making experiences, interactive teaching, and tasting. 3:01 strives to provide tea lovers with a chance to enjoy a relaxing afternoon tea anytime and anywhere! Milk Tea Bag DIY Experience The world’s first "Real Tea Leaves, Real Milk Tea" tea bag milk tea allows participants to personally experience making 'tea bag milk tea.' The activity introduces various ingredients and the characteristics and flavors of teas, teaching perfect recipes for different flavored milk teas, enabling each customer to concoct their own unique milk tea. Customized small-batch services are also offered, suitable for personal use or gift-giving. Experience Time: About 30 minutes (reservation required) Fee Standard: 200 TWD Included: Three personalized milk tea bags and a 50 TWD shopping discount voucher Reservation Hotline: 0800-031-503 DIY Handmade Tea Bag Customization Service The best thoughtful gift for festivals, featuring "small-batch" customization focusing on personalized blending, creating unique gifts. Experience Traditional Tea Making Process Sun withering → Indoor withering → Rolling → Kill green → Rolling → Final product With a century of tea-making experience, Shicheng adheres to ancient tea-making techniques, providing a comprehensive sensory experience (sight, sound, touch, smell, taste) for customers to learn about traditional tea-making methods from old tea masters. Every step is taken seriously; fresh tea leaves undergo sun withering, indoor withering, rolling, and drying processes to recreate the authentic ancient flavors of tea. Not only will participants experience traditional tea-making, but they will also learn about different types of tea, their properties, and how the tea-making process influences their effects, thus experiencing the most complete tea culture. Images and text provided by Taichung City Industrial Story Museum Development Association.
