Zeng Ji Mochi Co., Ltd. Introduction
The establishment of Zeng Ji, the first GSP excellent store for the mochi industry in the country, is a entrepreneurial journey taken by the founder, Dong Chunliang, and his wife, Zeng Huijuan, who stepped out from being street vendors, step by step... At the beginning of the store's operation, Dong Chunliang required the staff to wear masks, work hats, and gloves to maintain food hygiene. However, the employees opposed this, claiming it was too hot. He then led by example, wearing them himself, and subsequently required all staff to do the same. This resulted in the unique characteristic of Zeng Ji: employees in white clothing, white hats, and white masks openly demonstrate the production process in the store, making consumers feel more assured about food hygiene. This innovative practice is the first of its kind among mochi producers nationwide. Dong Chunliang insists on not using preservatives in making mochi. Although this approach may not make him wealthy, it has been sufficient to support his family... Dong Chunliang acknowledges that this business philosophy is relatively conservative. However, now, with a steadfast commitment to the absence of preservatives and continuous efforts in technological development, Zeng Ji's handmade mochi has extended its freshness from the original one day to two days.
