Yuan Zu Industrial Co., Ltd. - Taichung Fuxing Store Introduction
"Health, deliciousness, and stories" have always been the principles that Yuan Tsu adheres to. Since the establishment of the first store in Wanhua in 1981, creating mochi innovatively in front of customers sparked a wave of popularity. Today, Yuan Tsu has expanded across Taiwan and the mainland, receiving widespread recognition from consumers. Yuan Tsu not only inherits the 24 solar terms of Chinese culture but also continuously launches products such as green bean cake, pineapple cake, dorayaki, red date cake, and sesame cake. Additionally, there are festive gift boxes, including Lunar New Year rice cakes, Dragon Boat Festival rice dumplings, Mid-Autumn snow cakes, and room temperature DIY gift boxes, fostering connections between people during celebrations. The phrase "buyers don’t eat, and eaters don’t buy" humorously captures our most interesting customers. When thinking of Yuan Tsu, "snow cakes and mochi" immediately come to mind. For many years, we have maintained a commitment to health and to not using preservatives, dedicating ourselves to brand management and enhancing the customer experience.
