Yuan Zu Industrial Co., Ltd. - Taichung Fuxing Store Introduction
"Healthy, delicious, and with a story" has always been the commitment of Yuan Zu to its products. Since the establishment of its first store in Wanhua in 1981, where innovative mochi was made in front of customers, it has sparked a trend at that time. Now spanning Taiwan and Mainland China, it has received widespread recognition from consumers. Yuan Zu not only inherits the 24 solar terms of Chinese culture but has also launched products such as mung bean cake, pineapple cake (Wang Lai), dorayaki, red date cake, and sesame cake. Additionally, there are festival gift boxes: New Year rice cakes, Dragon Boat Festival ice dumplings, Mid-Autumn snow cakes, and customized ambient-temperature gift boxes, strengthening connections between people. Our most interesting customer depiction is that buyers do not eat, and eaters do not buy. When mentioning Yuan Zu, "snow cakes and mochi" immediately come to mind. For many years, we have upheld the concept of health without preservatives, diligently managing the brand to enhance customer experience.