Yuanzu Industrial Co., Ltd. - Taichung Fuxing Store Introduction
"Healthy, delicious, and with a story" has always been the mantra of Yuan Shih. Since the establishment of the first store in Wanhua in 1981, where mochi was innovatively made in front of customers, it sparked a wave of popularity. Today, Yuan Shih spans across Taiwan and Mainland China, receiving recognition from a broad consumer base. Yuan Shih not only preserves the 24 solar terms of Chinese culture but has also introduced products such as mung bean cake, Wang Lai pineapple cake, dorayaki, red date cake, and sesame cake. Additionally, there are festive gift boxes, including New Year rice cakes, Dragon Boat Festival ice dumplings, Mid-Autumn Festival snow cakes, and room-temperature DIY gift boxes, which foster closer connections between people during celebrations. The saying goes that those who buy don’t eat, and those who eat don’t buy, perfectly reflecting our most interesting customers. When Yuan Shih is mentioned, it's impossible not to think of "snow cakes and mochi." Over the years, we have adhered to the principle of health and no preservatives, diligently managing our brand to enhance the customer experience.
