New Taiwan Bakery Introduction
In 2014, the movie KANO achieved a remarkable box office of 340 million. In the same year, Lu Ya-Ling, who worked as a Japanese translator at a photonics company in Zhubei, ended her professional career abroad after more than a decade and returned to Chiayi City to assist her aging father in managing the family store. The New Taiwan Cake Shop can be traced back to the Japanese colonial period in 1901, when it was operated by Yoshida Shutarō under the name "Hinata-ya." At that time, it was designated as the official snack shop for the Japanese Crown Prince during his visit to Taiwan, and the image of Hinata-ya was restored in the movie KANO. After the end of Japanese rule, it was taken over by Lu Fu, who officially renamed the store "New Taiwan Cake Shop" and specially invited Japanese wagashi master Shinmi Koichi to provide guidance in the shop, aiming to recreate the confections of Hinata-ya, including Shinko jelly, Japanese steamed buns, and floating snow cakes. Each item reflects the dedication and craftsmanship of Japanese artisans, carrying the historical stories of Hinata-ya. Today, the New Taiwan Cake Shop is managed by the second generation, Lu Kun-Chang, Ya-Ling's father, who embodies the spirit of his father Lu Fu's motto of "staying true to the original flavor and respecting nature." He offers traditional mochi without preservatives, filled with rich flavors, allowing customers to enjoy red bean, peanut, and sesame fillings all at once. In line with modern dietary and consumption habits, the traditional large cakes have been transformed into exquisite gifts. Now, there's no need to wait for specific festive occasions; anyone can visit the New Taiwan Cake Shop to take home a piece of historical delicacy. Since its establishment in 1946, the New Taiwan Cake Shop has witnessed 71 years of historical changes in Taiwan. Regardless of the changing external environment, the only constant at the New Taiwan Cake Shop is the supportive and collaborative spirit among family members. This unwavering affection for flour, home, and Chiayi City has been passed down from Lu Kun-Chang to his daughter Lu Ya-Ling, continuing to thrive near the fountain roundabout. Recommended dishes: Traditional mochi, floating snow cakes.
