New Taiwan Cake Shop Introduction
In 2014, the film KANO achieved a remarkable box office score of 340 million NTD. In the same year, Lu Ya-Ling, who worked as a Japanese translator at a company in Zhubei's optoelectronic industry, concluded her more than ten years of career abroad and returned to Chiayi City to assist her elderly father in running the family store. The New Taiwan Bakery can be traced back to the Japanese colonial period in 1901, operated by Yoshida Hidetaro under the name "Hiyangya." It was once designated as the official store for the Japanese Crown Prince during his visit to Taiwan. The image of Hiyangya was recreated in the film KANO. After the end of World War II, Lu Fu took over the business and officially renamed the store to "New Taiwan Bakery." He specially invited Japanese confectionery master Shinmi Koichi to guide the store with the aim of recreating Hiyangya's traditional snacks, including Shinto Yokan, Japanese steamed buns, and Floating Snow Cakes. Each item reflects the dedication and skills of Japanese artisans and carries the historical stories of Hiyangya. Today, New Taiwan Bakery is operated by the second generation, Lu Kun-Chang, Ya-Ling's father, who continues to uphold Lu Fu's philosophy of "staying true to the original flavor and following nature." They offer traditional mochi filled with rich ingredients, without additives, allowing patrons to enjoy red bean, peanut, and sesame fillings all at once. Adapting to modern dietary and consumption habits, they have transformed the traditional large cakes into exquisite gifts, making it possible for everyone to enjoy the historically delicious pastries from New Taiwan Bakery without waiting for special festive occasions. Since its establishment in 1946, New Taiwan Bakery has witnessed 71 years of historical changes in Taiwan. Regardless of the changing external environment, the unwavering spirit of mutual support and collaboration among family members remains constant. This steadfast affection for flour, family, and Chiayi City is also being passed on from Lu Kun-Chang to his daughter Lu Ya-Ling, continuing to warm the vicinity of the fountain roundabout. Recommended items: Traditional Mochi, Floating Snow Cake.
