Matsu Grilled Fish Cake

Chiayi Foods

Matsu Grilled Fish Cake Introduction

Matsu Taiyaki is considered by many Taiwanese to be a "red bean cake in the shape of a seabream," but for the Japanese, it has a different significance. During the feudal era, only nobles could eat real seabream, so commoners made red bean cakes in the shape of seabream to associate with the nobility. The owner, who used to work in a restaurant, was in charge of baking the dessert "taiyaki" for customers, which inspired him to start a business selling taiyaki. However, after opening the store, he realized it wasn't that simple... After experiencing a slump in the early days, he gradually improved the recipe and has developed as many as 15 sweet and savory flavors today, possibly surprising even the Japanese. In recent years, they launched a cream puff that oozes filling, which has gained popularity! The owner mentioned that the turning point for evolution was when a former restaurant supervisor came to support him, tasted the product, and found it lacking, thus generously provided him with a taiyaki recipe; he gradually adjusted based on this recipe, leading to today’s good reputation. Additionally, his daughter particularly loves taiyaki, making the owner feel a great sense of responsibility. He said, "I don't trust others to make it, so I decided to make it myself." Deliciousness and health are the core values of Matsu Taiyaki. 166-1 Beirong Street, West District, Chiayi City 0976 775 679 12:00 – 18:00 https://www.facebook.com/a0978506313

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