New Chien Cheng Bakery Introduction
In 1951, the first-generation owner Lin Qingzhuan founded the Xinjiancheng Bakery, which has been in operation for nearly six decades. Xinjiancheng Bakery has developed numerous products over the years. In addition to its best-selling sesame yolk pastry, it also offers he shengbing (traditional pastries), rice crisp, sachima (Chinese sweet), and wedding pastries necessary for traditional ceremonies. Currently, most customers are newly engaged couples and their families, with retail sales being relatively low. The best-selling sesame yolk pastry features a crispy outer layer covered with sesame seeds, leaving a lingering sesame fragrance in the mouth after consumption, while the filling combines winter melon and egg yolk into a perfect blend. For those who cannot eat egg yolk, the bakery offers thoughtfully designed products without egg yolk as well. Making sesame yolk pastry requires nearly 13 ingredients to create the crispy crust and balanced sweetness. To achieve such a wonderful texture, the ingredients used in the pastry have been modified over a hundred times. Additionally, a product that often attracts tourists is known as "he shengbing." It features traditional Chinese pastry mold designs and contains various fillings, including pineapple, red bean, and curry flavors, allowing customers to choose according to their preferences.
