Hsin Chien Cheng Bakery Introduction
In 1951, the first-generation owner Lin Qing-zhuan founded the Xin Jian Cheng Cake Shop, which has been in business for nearly six decades. The shop has developed a variety of products. Besides the best-selling sesame egg yolk cake, there are also "He Sheng Bing," rice crackers, Sha Qi Ma, and traditional wedding gift pastries. Currently, most customers in the shop are engaged couples and their families, with a low retail ratio. The best-selling sesame egg yolk cake is covered in sesame seeds, and after taking a bite, the fragrant taste of sesame lingers in the mouth, with the filling of winter melon and egg yolk blending into one. For friends who cannot eat egg yolk, the store thoughtfully designs products without egg yolk. Making the sesame egg yolk cake requires nearly 13 ingredients to create a crispy pastry and balanced sweetness. To achieve such a wonderful texture, the ingredients added to the cake have been changed more than a hundred times. Additionally, a product that often attracts tourists is called "He Sheng Bing." It features traditional Chinese pastry mold patterns on top and contains different fillings, including pineapple, red bean, and curry flavors, allowing customers to choose according to their tastes.
